Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic co...

For principles of economics courses. An engaging, practice-oriented approach to understanding core economic principles Foundations of Economics introduces economic principles students can use to navigate the financial decisions of their futures. Each chapter concentrates on 3 to 4 ideas, with each idea reinforced several times throughout the text. This patient approach helps guide learners through unfamiliar terrain and focuses them on key concepts and skills, like reading and interpreting gr...

Get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. You'll feel the benefits, and so will everyone around you.

Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of d...

Now in its fourth edition, this bestselling title provides an easy to navigate roadmap for anyone undertaking a research project in the applied social sciences

'Highly accessible, content-rich and eminently readable . . .

Fascinating and informative . . .

popular science at its best.' - The Observer'Subtly radical . . .

It presents a revelatory model of consciousness that will be completely new to most readers' - The Guardian 'Best Reads For Summer'Have you ever wondered why you have a brain? Let renowned neuroscientist Lisa Feldman Barrett, bestselling author of How Emotions Are Made, demystify that big grey blob between your ears . . .

In seven sh...

In ‘Financieel management in de zorg ontcijferd’ wordt alles wat komt kijken bij financieel management in de langdurige zorg ontrafeld en een brug geslagen tussen de theorie en de praktijk. Het biedt inzicht in de wereld achter de cijfers, die doorspekt is van wet- en regelgeving, verschillende vormen van bekostiging en de nodige afkortingen.

Op toegankelijke wijze komen alle aspecten van financieel management aan bod. Hoe ziet de wet- en regelgeving rondom de zorg eruit? Hoe werkt de bek...

This extremely popular text is the complete introduction to doing business research and is the ideal guide for students embarking on a research project. The authors have extensively revised this sixth edition to make it the most engaging and relevant text available. New chapters on quantitative methods and visual research offer extensive coverage of these areas and even greater practical support in applying these techniques, while cutting-edge material on inclusivity and bias in research, fem...

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. A new edition of Shon Harris' bestselling exam prep guide fully updated for the 2021 version of the CISSP exam. This up-to-date self-study guide fully prepares candidates for the challenging CISSP exam and offers 100% coverage of all eight exam domains. This edition has been thoroughly revised to cover the ...

The 11th edition of A First Look at Communication Theory encourages students who are encountering the field for the first time to tackle theories without fear. The authors' conversational style and relevant examples keep complex theories within the grasp of first-time theory students. They introduce over 30 diverse theories that are a mix of foundational and recent scholarship and, with the benefit of numerous examples and connections to pop culture, help students apply them to their own live...