Wanneer gebrainstormd wordt over een nieuwe marketing- of bedrijfsstrategie, is het fijn als er beproefde modellen beschikbaar zijn, zodat geen belangrijke zaken over het hoofd worden gezien en het proces zo gestructureerd mogelijk verloopt.

Ook deze derde, volledig herziene druk van Een praktische kijk op marketing- en strategiemodellen (inmiddels al 15.000 exemplaren verkocht) biedt een unieke mix van klassieke, beproefde modellen en recente, baanbrekende modellen, die zo zijn beschreven dat...

‘Inventarisatie (mond)gezondheidsproblemen van ouderen’ is een praktisch boek over de integrale zorg voor ouderen met het accent op de mondzorg. De inhoud richt zich vooral op tandartsen en mondhygiënisten die de zorgverlening aan (kwetsbare) ouderen willen verbeteren. Aan de hand van een gestandaardiseerde probleeminventarisatie komen onderwerpen aan de orde die voor de hedendaagse praktijkvoering vereist zijn. Zorgverlenen aan ouderen begint bij kennis en inzicht. Mondzorgverleners zul...

This concise guide explains the history, theory, potential, application, and limitations of Artificial Intelligence. Boden shows how research into AI has shed light on the working of human and animal minds, and she considers the philosophical challenges AI raises: could programs ever be really intelligent, creative or even conscious?

Create your own STM32 programs with ease!

Get up and running programming the STM32 line of microcontrollers from STMicroelectronics using the hands-on information contained in this easy-to-follow guide. Written by an experienced electronics hobbyist and author, Programming with STM32: Getting Started with the Nucleo Board and C/C++ features start-to-finish projects that clearly demonstrate each technique. Discover how to set up a stable development toolchain, write custom programs, download y...

How do plants, animals, and humans manage to survive and adapt to the urban environment? This book provides a comprehensive coverage of biological matters related to urban environments presenting both the conceptual and theoretical underpinnings, and practical examples required to understand and address the challenges presented by this novel environment. The Biology of Urban Environments focusses on urban denizens: species (both domesticated and non-domesticated) that live for all or part of ...

The Science and Practice of Manual Therapy, previously entitled The Fundamentals of Manual Therapy, is an extensive examination of how manual therapy (MT) techniques work, and how to match the most suitable techniques to different conditions. Drawing on evidence-based research, it explores the physiological, neurological and psychophysiological responses of the human body to MT techniques. A highly practical book, which provides useful clinical strategies for the treatment of common condition...

The linguistic study of Japanese, with its rich syntactic and phonological structure, complex writing system, and diverse sociohistorical context, is a rapidly growing research area. This book, designed to serve as a concise reference for researchers interested in the Japanese language and in typological studies of language in general, explores diverse characteristics of Japanese that are particularly intriguing when compared with English and other European languages. It pays equal attention ...

In order to run a successful business, today's manager needs to combine business skills with an understanding of information systems and the opportunities and benefits that they bring to an organisation. Starting from basic concepts, this book provides a comprehensive and accessible guide to:understanding the technology of business information systems; choosing the right information system for an organisation; developing and managing an efficient business information system; employing informa...