Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.

Secondly, their brand equity is responsible for a massive percentage of their firm's market...

For courses in introductory statistics.

Classic, yet contemporary; theoretical, yet applied—McClave & Sincich’s Statistics gives you the best of both worlds. This text offers a trusted, comprehensive introduction to statistics that emphasises inference and integrates real data throughout. The authors stress the development of statistical thinking, the assessment of credibility, and value of the inferences made from data. This edition is extensively revised with an eye on clearer, more con...

"In this compact and lively book, Jeff Kingston - one of the most lucid analysts of Japan today - takes readers on a fascinating journey through this country's contemporary history, exploring the key developments and forces, both at home and abroad, that are shaping Japan in the 21st century"--

From ancient times, mathematics has developed side-by-side with physics; only in the last two hundred years they came apart as different branches of science. Extensive use of mathematics in other sciences, such as biology, chemistry, economics, pharmacology, environmental and social sciences is even more recent. Nowadays, knowledge of mathematical techniques is indispensable also for students and researchers in these fields.

The series of textbooks “Mathematics that Works” presents mathem...

This book is available as open access through the Bloomsbury Open programme and is available on www.bloomsburycollections.com. Sociolinguistic evidence is an undervalued resource for social theory. In this book, Jan Blommaert uses contemporary sociolinguistic insights to develop a new sociological imagination, exploring how we construct and operate in online spaces, and what the implications of this are for offline social practice.

Taking Emile Durkheim's concept of the 'social fact' (social ...

The Integrated Chinese Volume 2 Workbook is designed to be used alongside the Volume 1 Textbook. Equal emphasis is given to the core language skills of listening, speaking, reading, and writing.

New to the 4th Edition:

New pinyin and tone exercises in each lesson for pronunciation practice

Extra writing exercises

Lesson opener checklists that let students track their learning

Exercises are labeled as interpretive, interpersonal, or presentation according to the ACTFL 21st Century Skills Map f...

An indispensable guide enabling business and management students to develop their professional competences in real organizational settings, this new and fully updated edition of Problem Solving in Organizations equips the reader with the necessary toolkit to apply the theory to practical business problems. By encouraging the reader to use the theory and showing them how to do so in a fuzzy, ambiguous and politically charged, real-life organizational context, this book offers a concise introdu...

One of the most groundbreaking sociology texts of the 20th century, Howard S. Becker's Outsiders revolutionized the study of social deviance. Howard S.

Becker's Outsiders broke new ground in the early 1960s-and the ideas it proposed and problems it raised are still argued about and inspiring research internationally. In this new edition, Becker includes two lengthy essays, unpublished until now, that add fresh material for thought and discussion. "Why Was Outsiders a Hit? Why Is It Still a Hi...

This leading textbook for world religion is designed to help students in their study and research of the world's religious traditions. Known and valued for its balanced approach and its respected board of consulting editors, this text addresses ways to study religion, provides broad coverage of diverse religions, and offers an arresting layout with rich illustrations. Introductory sections on understanding religion and the religions of antiquity lay the foundation for the study of the numerou...