Der Trainingsband macht mit den Inhalten und dem Format der neuen Prüfung Zertifikat B1 vertraut, erklärt, worauf es in der Prüfung ankommt, und gibt authentisches Übungsmaterial an die Hand.

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.

Secondly, their brand equity is responsible for a massive percentage of their firm's market...

For courses in introductory statistics.

Classic, yet contemporary; theoretical, yet applied—McClave & Sincich’s Statistics gives you the best of both worlds. This text offers a trusted, comprehensive introduction to statistics that emphasises inference and integrates real data throughout. The authors stress the development of statistical thinking, the assessment of credibility, and value of the inferences made from data. This edition is extensively revised with an eye on clearer, more con...

"In this compact and lively book, Jeff Kingston - one of the most lucid analysts of Japan today - takes readers on a fascinating journey through this country's contemporary history, exploring the key developments and forces, both at home and abroad, that are shaping Japan in the 21st century"--

From ancient times, mathematics has developed side-by-side with physics; only in the last two hundred years they came apart as different branches of science. Extensive use of mathematics in other sciences, such as biology, chemistry, economics, pharmacology, environmental and social sciences is even more recent. Nowadays, knowledge of mathematical techniques is indispensable also for students and researchers in these fields.

The series of textbooks “Mathematics that Works” presents mathem...

This book is available as open access through the Bloomsbury Open programme and is available on www.bloomsburycollections.com. Sociolinguistic evidence is an undervalued resource for social theory. In this book, Jan Blommaert uses contemporary sociolinguistic insights to develop a new sociological imagination, exploring how we construct and operate in online spaces, and what the implications of this are for offline social practice.

Taking Emile Durkheim's concept of the 'social fact' (social ...

The Integrated Chinese Volume 2 Workbook is designed to be used alongside the Volume 1 Textbook. Equal emphasis is given to the core language skills of listening, speaking, reading, and writing.

New to the 4th Edition:

New pinyin and tone exercises in each lesson for pronunciation practice

Extra writing exercises

Lesson opener checklists that let students track their learning

Exercises are labeled as interpretive, interpersonal, or presentation according to the ACTFL 21st Century Skills Map f...

An indispensable guide enabling business and management students to develop their professional competences in real organizational settings, this new and fully updated edition of Problem Solving in Organizations equips the reader with the necessary toolkit to apply the theory to practical business problems. By encouraging the reader to use the theory and showing them how to do so in a fuzzy, ambiguous and politically charged, real-life organizational context, this book offers a concise introdu...

Geallieerde bommen maakten méér slachtoffers in Rotterdam dan de Duitse bommen op 14 mei 1940. Dit leed is extra moeilijk te bevatten, omdat het werd aangericht door onze latere bevrijders.

Tijdens de Tweede Wereldoorlog werd de regio Rotterdam meer dan driehonderd keer gebombardeerd door de Britse en Amerikaanse luchtmachten. Dit boek werpt nieuw licht op het verwoestende bombardement van 31 maart 1943 op Rotterdam-West, en ook op de talrijke nachtelijke bomafworpen tussen 1940 en 1942, di...