Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's...

Put Predictive Analytics into ActionLearn the basics of Predictive Analysis and Data Mining through an easy to understand conceptual framework and immediately practice the concepts learned using the open source RapidMiner tool. Whether you are brand new to Data Mining or working on your tenth project, this book will show you how to analyze data, uncover hidden patterns and relationships to aid important decisions and predictions. Data Mining has become an essential tool for any enterprise tha...

THE WORKS contains every kind of poem you will ever need for the Literacy Hour but it is also a book packed with brilliant poems that will delight any reader. It's got chants, action verses, riddles, tongue twisters, shape poems, puns, acrostics, haikus, cinquains, kennings, couplets, thin poems, lists, conversations, monologues, epitaphs, songs, limericks, tankas, nonsense poems, raps, narrative verse and performance poetry that's just for starters. It features poems from the very best class...

The EU version of the best text for the intermediate macroeconomics course that keeps getting better.

Mankiw’s Macroeconomics EU edition maintains the US original edition’s bestselling status by continually bringing the leading edge of macroeconomics theory, research, and policy to the classroom, explaining complex concepts with exceptional clarity.

Highly readable, this text communicates the theories and models of macroeconomics in a concise and accessible way, with real-world examples, ...

Language is one of our most precious and uniquely human capacities, so it is not surprising that research on its neural substrates has been advancing quite rapidly in recent years. Until now, however, there has not been a single introductory textbook that focuses specifically on this topic. Cognitive Neuroscience of Language fills that gap by providing an up-to-date, wide-ranging, and pedagogically practical survey of the most important developments in the field.

It guides students through al...

This textbook is the only major introduction to social psychology that provides a conceptually and thematically integrated approach to the science of social behavior, showinghow the major topics and themes in the discipline are deeply interconnected. As such, it provides a uniquely rich, meaningful, and logical appreciation of human social behavior that students can relate to the world around them and apply to their own lives. Throughout, there are explanations of how social processes are int...

Starter (A1) consists of two books: Katsudoo (Coursebook for communicative language activities) and Rikai (Coursebook for communicative language competences). In Katsudoo the aim is to develop practical communicative ability through listening to a variety of Japanese and through speaking practice. In Rikai you are able to systematically study the language systems needed for communication. Both Katsudoo and Rikai can be main teaching materials, and the topics are the same. By studying using bo...

Het boek ‘Een scene schoppen’ is een handleiding om met Participatief Drama aan de slag te gaan. Je krijgt tools mee om drama en theater in te zetten om te activeren, dialoog te stimuleren, en aan te zetten tot nadenken én handelen.

Het boek bevat:

•Tips

•Praktijkvoorbeelden

•Overwegingen

•175 oefeningen om op de vloer met groepen te werken

•Ontstaansgeschiedenis

•Filosofie van Participatief Drama

•Theorie van de methodiek

Participatief Drama wordt steeds bekender, meer geÃ...