Risks and uncertainties play a role in virtually all of our decisions. Quantitative models have so far been either too unrealistic or too complex. This graduate textbook presents modern models that are both realistic and tractable. All mathematical tools are related to real-life processes, ensuring accessibility to a wide audience.

This book aims to explain the basics of graph theory that are needed at an introductory level for students in computer or information sciences. To motivate students and to show that even these basic notions can be extremely useful, the book also aims to provide an introduction to the modern field of network science.Mathematics is often unnecessarily difficult for students, at times even intimidating. For this reason, explicit attention is paid in the first chapters to mathematical notations a...

Just about everyone seems to have views about language. Language attitudes and language ideologies permeate our daily lives. Our competence, intelligence, friendliness, trustworthiness, social status, group memberships, and so on, are often judged from the way we communicate.

Even the speed at which we speak can evoke reactions. And we often try to anticipate such judgements as we communicate. In this lively introduction, Peter Garrett draws upon research carried out over recent decades in or...

Ibn Sina - Avicenna in Latin - (980-1037) played a considerable role in the development of both eastern and western philosophy and science. His contributions to the fields of logic, natural science, psychology, metaphysics and theology and even medicine are difficult to overstate. The great Islamic philosopher al-Ghazali thought that if one could show the incoherence of Avicenna's thought, then one would have shown the incoherence of philosophy in general.

No other author is directly cited by...

Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis,...

Pour parler affaires – nouvelle édition bestaat uit een geïntegreerd livre de l’élève + cahier d’activités. Het livre de l’élève bestaat uit tien Modules. Communicatieve praktijksituaties en authentieke teksten vormen de basis voor het gebruik van de Franse taal. Belangrijke woordenschat staat in het kader Mots-clés en relevante grammatica-uitleg in Outils.

Learning From Strangers is the definitive work on qualitative research interviewing. It draws on Robert Weiss's thirty years of experience in interviewing and teaching others how to do it. The most effective interviews, says Weiss, rely on creating cooperation -- an open and trusting alliance between interviewer and respondent, dedicated to specific and honest accounts of both internal and external events. Against the eclectic background of his work in national sample surveys, studies based o...

From handshakes and toasts to chant and genuflection, ritual pervades our social interactions and religious practices. Still, few of us could identify all of our daily and festal ritual behaviors, much less explain them to an outsider. Similarly, because of the variety of activities that qualify as ritual and their many contradictory yet, in many ways, equally legitimate interpretations, ritual seems to elude any systematic historical and comparative scrutiny.

In this book, Catherine Bell off...

The Silk Road was the current name for a complex of ancient trade routes linking East Asia with Central Asia, South Asia, and the Mediterranean world. This network of exchange emerged along the borders between agricultural China and the steppe nomads during the Han Dynasty (206BCE-220CE), in consequence of the inter-dependence and the conflicts of these two distinctive societies. In their quest for horses, fragrances, and spices, gems, glassware, and other exotics from the lands to their west...