Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

Repackaged to feature Tolkien’s own painting of the Tree of Amalion, this collection includes his famous essay, ‘On Fairy-stories’ and the story that exemplifies this, ‘Leaf by Niggle’, together with the poem ‘Mythopoeia’ and the verse drama, ‘The Homecoming of Beorhtnoth’, which tells of the events following the disastrous Battle of Maldon. Fairy-stories are not just for children, as anyone who has read Tolkien will know. In his essay ‘On Fairy-Stories’, Tolkien discuss...

Karen Armstrong, bestselling author of A History of God," skillfully narrates this history of the Crusades with a view toward their profound and continuing influence.

In 1095 Pope Urban II summoned Christian warriors to take up the cross and reconquer the Holy Land. Thus began the holy wars that would focus the power of Europe against a common enemy and become the stuff of romantic legend. In reality the Crusades were a series of rabidly savage conflicts in the name of piety. And, as Armstron...

Which business structures are best suited to the unpredictable 21st century? How can a company, division, or department reconfigure itself with minimum disruption and maximum impact? This title shows business leaders at all levels how to examine their choices by leading them systematically through these fundamental questions.

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet.

Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. ...

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Perhaps the most important work of philosophy written in the twentieth century, Tractatus Logico-Philosophicus was the only philosophical work that Ludwig Wittgenstein published during his lifetime. Written in short, carefully numbered paragraphs of extreme brilliance, it captured the imagination of a generation of philosophers. For Wittgenstein, logic was something we use to conquer a reality which is in itself both elusive and unobtainable.

This topical and exciting textbook describes fisheries exploitation, biology, conservation and management, and reflects many recent and important changes in fisheries science. These include growing concerns about the environmental impacts of fisheries, the role of ecological interactions in determining population dynamics, and the incorporation of uncertainty and precautionary principles into management advice. The book draws upon examples from tropical, temperate and polar environments, and ...

Praktijk bovenbouw is bedoeld voor pabo- en alo-studenten die in de toekomst les gaan geven aan alle groepen in de basisschool. Ook ervaren leerkrachten in het basisonderwijs kunnen uit dit boek veel tips en ideeën voor hun lessen opdoen. Uitgangspunt zijn de grondvormen van bewegen. Bij elke grondvorm wordt aan de hand van voorbeelden aangegeven hoe het bewegingsverloop is, en hoe hierbij hulp kan worden verleend. Fouten en hun correcties komen aan de orde, evenals veiligheidsaspecten en or...