Behavior Modification,10/e assumes no specific prior knowledge about psychology or behavior modification on the part of the reader. The authors begin with basic principles and procedures of behavior modification and then provide readers with how-to-skills such as observing and recording. Next, the authors provide advanced discussion and references to acquaint readers with some of the empirical and theoretical underpinnings of the field.

Readers will emerge with a thorough understanding of beh...

Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content that reflects our media-saturated environments, including chapters on social media, video games, mobile communication, and virtual technologies. In recognition of the multitude of research trajectories within media effects, this edition also includes n...

Praise for the Second Edition:"The author has done his homework on the statistical tools needed for the particular challenges computer scientists encounter... [He] has taken great care to select examples that are interesting and practical for computer scientists. ...

The content is illustrated with numerous figures, and concludes with appendices and an index. The book is erudite and … could work well as a required text for an advanced undergraduate or graduate course." ---Computing ReviewsP...

Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. Incorporating real-life examples from around the world and drawing on current research, this text argues against cultural stereotyping and instead provides students with a skill-building framework to enhance understanding of the complexities of language and intercultural co...

The Historian’s Toolbox introduces students to the theory, craft, and methods of history and equips them with a series of tools to research and understand the past. This best-selling "how to" book opens up an exciting world behind historical research and writing.

An Introduction to Quantum Field Theory is a textbook intended for the graduate physics course covering relativistic quantum mechanics, quantum electrodynamics, and Feynman diagrams. The authors make these subjects accessible through carefully worked examples illustrating the technical aspects of the subject, and intuitive explanations of what is going on behind the mathematics. After presenting the basics of quantum electrodynamics, the authors discuss the theory of renormalization and its r...

Community Psychology, 6th Edition offers an easy-to-navigate, clearly organized, and comprehensive overview of the field, with theoretical roots that carry over to practical applications. Presenting the concepts of community psychology and social change, these concepts are then applied to various systems addressing the human condition: mental health, medical, public health, school, legal, and industrial/organizational. Through a unique three-part approach, including concepts, interventions, a...

This new and fully updated second edition of Critical Issues in Contemporary Japan provides undergraduate and graduate students with an interdisciplinary textbook written by leading specialists on contemporary Japan. Students will gain the analytical insights and information necessary to assess the challenges that confront the Japanese people, policymakers and private and public-sector institutions in Japan today. Featuring a comprehensive analysis of key debates and issues confronting Japan,...

This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and includes seven new chapters on:¦ Digital Media¦ Media Effects¦ Privacy¦ Dark Side¦ Applied Communication¦ Relational Communication¦ Instructional Communication¦ Communication and the LawThe boo...

Hospitality Finance and Accounting provides a uniquely concise, accessible and comprehensive introduction to hospitality, finance and accounting from a managerial perspective. By avoiding unnecessary jargon and focusing on the essentials, this book offers a crucial breakdown of this often overly-complex subject area. The concise chapters cover the essential concepts, ideas and formulas to be mastered within the hospitality industry including income statements, balance sheets, pricing and budg...