From choosing the topic to presenting the results, the fourth edition offers a practical step-by-step guide for business students on how to conduct a successful research project.

Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include:An insight into the different roles of the internet and the growing influence of social mediaAn exploration of the various psychological and sociologic...

Combining a critical survey of the field with a finely judged assessment of cutting-edge developments, this book is the ′must have′ text for any undergraduate student studying media and communication studies.

Written for busy teachers, trainers, managers and students, this 'dip-in, dip-out' guide makes understanding theories of learning accessible and practical.

This title works to provide students with an introduction to different types of artistic expression within early childhood. Combining theory, research and practical strategies, the authors present how the arts can be beneficial in fostering inclusion through a range of settings.

This book will equip social work students with the skills they need to meet the new and perennial challenges to achieving empowering practice with carers and people who use services.

The Fifth Edition of the bestseller Research Methodology has reimagined, redesigned (now in landscape format), and fully renovated how a textbook can help students achieve success in their methods course or research project.

This book introduces major aspects of comparative and international education, giving readers a nuanced understanding of key debates and thinkers, as well as the tools necessary to conduct comparisons using secondary sources.Â