The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success.

What does 'Good progress' in primary schools look like? How do new teachers ensure they are planning for it? How can they evidence it? This text is a focused exploration of, and guide to, the concept of 'progress' for trainee primary school teachers and their mentors. It examines what we mean by 'good progress' in the context of the CCF and other frameworks and accountabilities operating in primary schools today. It outlines different understandings of progress, explores the relationship with...

This award-winning text invites students to discover social psychology’s relevance to their lives. Authors Thomas Heinzen and Wind Goodfriend capture student interest by weaving stories drawn from their own personal experiences with compelling examples from everyday life, all carefully placed in historical context. Social psychology is presented as an evolving, science-driven conversation; chapters build on core questions central to scientific inquiry, while a methods-in-context approach cu...

This text brings together in one volume the range of methods available for undertaking qualitative data collection and analysis in organizations.

The Network Society; the essential guide to the past, current consequences and future of digital communication, remaining an accessible, comprehensive, must-read introduction to how new media function in contemporary society.

This unique and popular text, now in a sixth edition, clearly and succinctly guides Accounting students and researchers in their understanding and conducting of research from conception to completion, across a wide range of research methods, including quantitative, qualitative and mixed-methods research.

Teaching would be easy if there were clear recipes you could follow every time. The Ingredients for Great Teaching explains why this is impossible and why a one-size-fits-all approach doesn't work. Instead of recipes, this book examines the basic ingredients of teaching and learning so you can use them wisely in your own classroom in order to become a better and more effective teacher.

Taking an approach that is both evidence-based and practical, author Pedro de Bruyckere explores ten crucial...

Continuing to be THE guide to the whole qualitative research process for students, this book looks at both the theory behind qualitative research and how to put it into practice in your own work. For students across a range of social science disciplines and beyond, this is a must to help you enhance your research project. This edition introduces: a decolonisation of methodologies a range of indigenous, queer and feminist perspectives on methodologiesassistance with defending a viva and altern...

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been fully updated to include:* changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams * the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the 'metaverse' and alongside consideration o...

"Covers a broad range of subjects that undergraduates in the discipline should be familiar and comfortable with upon graduation. From chapters on the scientific method and fundamental research concepts, to experimental design, sampling and statistical analysis, the text offers an excellent introduction to the key concepts of geographical research. The content is applicable for students at the beginning of their studies right through to planning and conducting dissertations.

The book has also ...