Keeping the uniquely humorous and self-deprecating style that has made students across the world fall in love with Andy Field's books, Discovering Statistics Using R takes students on a journey of statistical discovery using R, a free, flexible and dynamically changing software tool for data analysis that is becoming increasingly popular across the social and behavioural sciences throughout the world. The journey begins by explaining basic statistical and research concepts before a guided tou...

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

A truly comparative introduction to the field of public sector management. This is the perfect textbook for upper undergraduate and postgraduate students to explore the evolving landscape of public administration.

This is your complete guide to success in navigating, writing, thinking, and communicating at university. Packed with tips, diagnostic tools, guided exercises, and full text examples, it equips you to boost your grades, ace your assignments, and get the most out of your time at university.

Recipient of a 2022 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA) While women in the United States account for nearly half the workforce, they continue to encounter unique personal, social, and structural dynamics as leaders. Authors Lisa DeFrank Cole and Sherylle J. Tan explore these dynamics and more in Women and Leadership: Journey Towards Equity. Grounded in leadership theory and research, this text delves into the barriers and challenges women ...

An anthology of textual analysis methodologies, this book outlines the advantages and challenges of each approach and demonstrates how to use it so readers have both the tools to decide which methodology would work best for them and the understanding of how to implement it successfully. Â

Health Psychology takes a truly international and critical biopsychosocial approach, providing students with a holistic understanding of health behaviour, culture and change. Thoroughly updated with the latest research, this comprehensive introduction to foundational and cutting-edge topics in health psychology gives you the tools you need to critically appraise theory and research, and to apply this knowledge to real-world public health issues.

Praised for its coverage of social justice, mac...

This book analyzes the most influential international organizations, including the United Nations, World Bank, International Monetary Fund, the World Trade Organization, and the European Union, and the key role they play in global governance.

Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.

In ...

An Introduction to Child Development, Third Edition provides undergraduate students in psychology and other disciplines with a comprehensive survey of the main areas of child development, from infancy through to adolescence, in a readily accessible format. It equips students with an appreciation of the critical issues, while providing balanced coverage of topics that represent both classic and cutting edge work in this vast and fascinating field. The new edition has been fully updated and fea...