Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition:Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industriesFeatures new case studies from companies and brands such as Amazon, Burger King, Facebook and John LewisCovers timely topics such as online retailers, social media networks (e.g. TikTok), social media infl...

Skills in caring for people with dementia are increasingly demanded of all health care practitioners as the numbers of diagnosed increase. This text presents the latest research into improving dementia care for both non-expert students and junior staff as well as more senior managers.

A practical guide to evidence-based school leadership demonstrating the benefits that can be gained from engaging with robust educational research and offering clear guidance on applying meaningful lessons to practice.

A unique guide to coping and thriving in the NHS today, with practical, practice-focused and evidence-based advice to support students and qualified nurses to build their resilience and manage stress and conflict, as well as nurture their wellbeing.

This specialist and comprehensive book is designed to help teachers and SENCOs gain critical knowledge that will facilitate setting and achieving targets.

A book to help nursing students understand how to respond to acute changes in health, using case studies and the patients' voice to bring the subject to life. It takes a systematic approach using the ABCDE method of health assessment.

This is your essential guide to standards and ethics in the psychological therapies. The book introduces you to key ethical values and principles and discusses how to practice in accordance with these.

The must-have guide for women in education, written by leading members of the grassroots #WomenEd movement, offering guidance on how to attain and succeed in leaderships positions, alongside nuanced analysis and debate of topics including: the gender pay gap, gender stereotyping in schools and beyond, the realities experienced by BME leaders and how flexible working cultures can redress inequities.

This is a practical resource that provides teachers and schools ideas to support the embedding of text experience and deliver a reading rich curriculum that leads to higher student attainment and working at greater depth.

Provides a clear explanation of the science as well as the practical and clinical aspects of infection prevention and control; giving students a more robust knowledge base to better prepare them for taking on future leadership roles in this area.