Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.

Mapped to the 2018 NMC Standards, this book provides practical guidance, strategies and advice to ease the transition to becoming a registered nurse and ensure students are practice-ready on registration.

Understanding Digital Societies provides a framework for understanding our changing, technologically shaped society and how sociology can help us make sense of it.

This book provides teaching plans for key numeracy topics, aimed at those working with students aged 9-16 in order build the self-esteem of students who need extra help and give them a basic foundation in number.

The bestselling essential guide for mathematics teachers and those training to teach, Yes, but why? answers all your questions, and sheds light on the hidden connections between everything in mathematics at school. The new edition includes a new 'Test Yourself' feature, additional coverage on fractions and much more!

The bestselling guide to both the theory and practice journalism. An essential resource for all students of journalism.

Written by award-winning CQ Researcher journalists, this collection of non-partisan reports offers an in-depth examination of today's most pressing policy issues.

Sharp and focused, this book provides the need-to-know information on how to design and implement a good, high quality research project. Oriented around real-world application, it emphasizes the aspects of research most relevant to conducting practice-based research. Assuming no prior knowledge, but appropriate for experienced learners, it builds knowledge at a sustainable pace.

It offers readers: - A no frills guide to methodology and the theory of conducting research - Strategies for commun...

Data Science for Business with R focuses on the concepts foundational for students starting a business analytics or data science course. The book features running case using an airline business's customer survey dataset to illustrate how to turn data in business decisions. The text also features full integration of R and RStudio software.