Market Leader uses authoritative authentic content from the Financial Times to build the professional language and skills needed to communicate in the modern world of business. The third edition has been completely updated to reflect this fast-changing world.

This is a special edition compiled by the IBM Econmics team (Swiatkowski) for the Rotterdam University of Applied Sciences.

Based on a new classification of algorithm design techniques and a clear delineation of analysis methods, Introduction to the Design and Analysis of Algorithms presents the subject in a coherent and innovative manner. Written in a student-friendly style, the book emphasises the understanding of ideas over excessively formal treatment while thoroughly covering the material required in an introductory algorithms course. Popular puzzles are used to motivate students' interest and strengthen thei...

For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world.

Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology ...

For undergraduate and MBA strategic management or business policy courses. This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives.

Environment: The Science behind the Stories continues to revolutionize the environmental science course with integrated central case studies and real-life stories that provide students with a concrete and engaging framework for understanding and applying the scientific process to environmental concerns. The newly revised Fifth Edition offers a highly effective integration between text and media and an emphasis on scientific literacy and data analysis skills to encourage students to critically...

For introductory courses for biology majors. Uniquely engages biology students in active learning, scientific thinking, and skill development. Scott Freeman's Biological Science is beloved for its Socratic narrative style, its emphasis on experimental evidence, and its dedication to active learning.

Science education research indicates that true mastery of content requires a move away from memorization towards active engagement with the material in a focused, personal way. Biological Science ...

Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps ...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For one-semester business statistics courses.

A focus on using statistical methods to analyze and interpret results to make data-informed business decisionsStatistics is essential for all business majors, and Business Statistics: A First Course helps students see the role statistics will...

A balanced and holistic approach to business analytics Business Analytics teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today's organisations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectives. Students learn how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analyt...