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Studieboeken (87)
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Marketing for Hospitality and Tourism / 8th edition
2021 || Paperback || Philip Kotler e.a. || Pearson
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a glob...
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Chemistry plus Modified Mastering Chemistry with eText / 5th Global edition
A Molecular Approach
2021 || Paperback || Nivaldo J. Tro || Pearson
Actively engage students to become expert problem solvers and critical thinkers
Nivaldo Tro’s Chemistry: A Molecular Approach presents chemistry visually through multi-level images–macroscopic, molecular, and symbolic representations ― to help students see the connections between the world they see around them, the atoms and molecules that compose the world, and the formulas they write down on paper. Interactive, digital versions of selected worked examples instruct students how to brea...
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Statistics for Business & Economics / 14th Global Edition
2021 || Paperback || James McClave e.a. || Pearson
Statistics for Business and Economics introduces statistics in the context of contemporary business. Emphasising statistical literacy in thinking, the text applies its concepts with real data and uses technology to develop a deeper conceptual understanding. Examples, activities, and case studies foster active learning in the classroom while emphasising intuitive concepts of probability and teaching students to make informed business decisions.
The 14th Edition continues to highlight the impor...
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Entrepreneurship: Successfully Launching New Ventures, Updated 6th Global Edition
2021 || Paperback || Bruce Barringer e.a. || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. DIGITAL UPDATE available for Spring 2021 classes For courses in entrepreneurship. Learn about the entrepreneurial process through real-worldexamples
Entrepreneurship: Successfully Launching New Ventures exploresthe allure of entrepreneurship, teaching students how to successfully l...
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Principles of Managerial Finance with MyFinanceLab eText / 16th Edition
2021 || Paperback || Chad Zutter e.a. || Pearson
For introductory courses in managerial finance. Using financial concepts to solve real-world problems with a proven teaching and learning framework The Teaching and Learning System - a hallmark feature of Principles of Managerial Finance - weaves pedagogy into concepts and practice, giving students a roadmap to follow through the text and supplementary tools. The 16th Edition concentrates on the material students need to know in order to make effective financial decisions in an increasingly c...
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Business Partner C1 Coursebook + Digital resources / 1st edition
2023 || Paperback || O'Keeffe || Pearson
Business Partner gives students the practical training they need to bridge the gap between the classroom and the world of work. It helps students to make measurable progress in learning English while helping to make them more employable.
Business Partner does not assume any knowledge of the workplace, and is designed for students with no work experience. It also provides many suggestions and alternative ways to use the material for those students already in work.
Each level is written to a sy...
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Business Partner B2 Coursebook & eBook
with MyEnglishLab & Digital Resources
2021 || Paperback || Iwona Dubicka e.a. || Pearson
Business Partner gives students the practical training they need to bridge the gap between the classroom and the world of work. It helps learners to make measurable progress in learning English while helping to make them more employable.
Business Partner does not assume any knowledge of the workplace, and is designed for students with no work experience. It also provides many suggestions and alternative ways to use the material for those students already in work.
Each level is written to a sy...
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Market Leader Extra Advanced Coursebook
2021 || Paperback || Margaret O'Keeffe || Pearson
Student Course Book Authentic texts from the Financial Times and other sources develop reading skills and provide essential business vocabulary. Interviews with business people and experts develop listening skills, such as prediction, listening for specific information and note taking. Language Work develops students' awareness of common problem areas and introduces grammatical concepts.
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Horngren's Financial & Managerial Accounting, The Financial Chapters / 7th Global Edition
2021 || Paperback || Tracie Miller-Nobles e.a. || Pearson
For courses in financial and managerial accounting. Horngren's Financial and Managerial Accounting, The Financial Chapters presents the core contentof principles of accounting courses in a fresh format designed to help today's learners succeed. As teachers first, the author team knows the importance of delivering a student experience free of obstacles.
Their pedagogy and content uses leading methods in teaching students critical foundational and emerging topics (e.g., data analytics and emplo...
Human Resource Management / 16th edition
2021 || Paperback || Gary Dessler || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in management.
Modern human resources: technology, social media, and managementHuman Resource Management provides students with an introduction to the daily tools and skills they'll need to function as successful managers -- in both human resources and business in general. Wit...