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Studieboeken (20)
Operations Management / 14th edition
2020 || Paperback || William J Stevenson || McGraw-Hill
This beloved and market-leading Operations Management book has been completely updated in the 14th edition and provides a clear presentation of the field of Operations Management with current real-world examples and thoughtful student pedagogy. The comprehensive breadth of content is presented in more modular flexible chapters, so it may be used for different course levels ranging from undergrad to executive education. That flexibility allows for the choice of more or less quantitative materi...
Services Marketing / 4th edition
Integrating Customer Focus Across the Firm
2020 || Paperback || Alan Wilson e.a. || McGraw-Hill
Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research,...
Operations Management In The Supply Chain: Decisions And Cases
2020 || Paperback || SCHROEDER || McGraw-Hill
Appropriate for both undergraduates and MBA students, Operations Management in the Supply Chain: Decisions and Cases, 8e is a guide to operations that takes a unique approach to decision making with a strong emphasis on case materials to put concepts into practice. It provides a balanced treatment of both service and manufacturing firms in a fully updated 4 color revision with modern real-world topics, more Connect content and case solutions. This is the first book to include cross functional...
ISE Critical Thinking / 13th edition
2020 || Paperback || Brooke Noel Moore e.a. || McGraw-Hill
Critical Thinking focuses on skills students need to think for themselves. Through a practical and accessible approach core concepts in critical thinking are illustrated through real-world examples, extensive practice, and a thoughtful set of pedagogical features.
Management Control Systems / 2nd Edition
2020 || Paperback || Frank Hartmann e.a. || McGraw-Hill
The fully updated, second edition of Management Control Systems supports students to develop an investigative approach to implementing planning and control systems for strategic success. With strong links between theory and modern real-world practices, the new edition reflects developments in global management and business, plus contemporary design and use of management control systems. Students have access to a wealth of diverse analytical cases, balanced with current content and internation...
ISE Introducing Communication Theory: Analysis and Application / 7th edition
2020 || Paperback || Richard West e.a. || McGraw-Hill
Introducing Communication Theory: Analysis and Application focuses on the links between theory and everyday experiences. This text uses an engaging writing style and a consistent, organized template to present the concept of theory and help students become insightful, critical thinkers. The Connect course for this offering includes SmartBook, an adaptive reading and study experience that guides students to master, recall, and apply key concepts while providing automatically graded assessments.
Practice Makes Perfect Eng Grammar For Esl Learners
2020 || Paperback || Ed Swick || McGraw-Hill
Master grammar with this bestselling workbook for learners of English Practice Makes Perfect: English Grammar for ESL Learners is the go-to guide for clear, precise explanations of all aspects of English grammar. As a beginning learner of English, you might find that grammar concepts can be confusing. To make progress with your English skills, you need guidance through tricky grammar areas.
This book will help develop mastery. The more you practice, the more you become proficient in how you u...
Corporate Finance / 4th edition
2020 || Paperback || David Hillier e.a. || McGraw-Hill
The fourth edition of Corporate Finance takes an applied approach to cover all the latest research and topic areas important to students taking Finance courses. The new edition provides an international perspective on all areas of corporate finance and has been updated to include discussion on current trends such as the rise of populism and trade barriers on international finance, the advent of Financial Technology, and key regulatory changes impacting the sector.
Understanding and Application
.Clear, user-friendly sty...
ISE International Business
Competing In The Global Marketplace
2020 || Paperback || HILL || McGraw-Hill
Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The 13th edition provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market. Available with Co...
ISE Sports in Society: Issues and Controversies / 13th edition
2020 || Paperback || Jay Coakley || McGraw-Hill
Sports in Society provides a comprehensive introduction to understanding the issues and controversies surrounding sports in society. Coakley delivers a critical approach toward sports related issues with an emphasis on social class, race, and ethnicity within the sports world. The new Connect course includes SmartBook, an adaptive reading and study experience.
This technology encourages readers to apply their knowledge and consider the role sports plays in their personal experiences, schools,...