The author's goal for the book is that it's clearly written, could be read by a calculus student and would motivate them to engage in the material and learn more. Moreover, to create a text in which exposition, graphics, and layout would work together to enhance all facets of a student's calculus experience. They paid special attention to certain aspects of the text:1.

Clear, accessible exposition that anticipates and addresses student difficulties.2. Layout and figures that communicate the f...

Written for a first course in sedimentary geology or sedimentary rocks and stratigraphy (with only an introductory geology/physical geology course as a prerequisite), Prothero and Schwab shows students how sedimentary strata serves geologists as a continuous record of Earth's history. The authors' conversational style, and focus on the important concepts make the book highly accessible to an undergraduate audience.

Unlike most probability textbooks, which are only truly accessible to mathematically-oriented students, Ward and Gundlach’s Introduction to Probability reaches out to a much wider introductory-level audience. Its conversational style, highly visual approach, practical examples, and step-by-step problem solving procedures help all kinds of students understand the basics of probability theory and its broad applications. The book was extensively class-tested through its preliminary edition, ...

Fourier analysis is a ubiquitous tool that has found application to diverse areas of physics and engineering. Goodman focuses on applications in optics, and in particular with applications to diffraction, imaging, optical information processing, holography, and optical communications.

Goodman, Introduction to Fourier Optics satisfies the needs of several different types of Physics and Engineering courses. Directed towards both physicists and engineers this text is suitable for audiences focus...

Written and illustrated with unsurpassed clarity, Molecular Biology: Principles and Practice introduces fundamental concepts while exposing students to how science is done. The authors convey the sense of joy and excitement that comes from scientific discovery, highlighting the work of researchers who have shaped—and who continue to shape—the field today. The second edition addresses recent discoveries and advances, corresponding to our ever-changing understanding of molecular biology. Th...

The microeconomics text that moves students from understanding the basics of real economic principles to applying the powerful tools of economics analysis. You can't really learn theory until you try to apply it. Like no other text for the intermediate microeconomics course, Goolsbee, Levitt, and Syverson's Microeconomics bridges the gap between today's theory and practice.

A strong empirical dimension tests theory and successfully applies it. With carefully crafted features and vivid example...

A conceptual approach to success in genetics.

With Genetics: A Conceptual Approach, Ben Pierce brings a master teacher’s experiences to the introductory genetics textbook, clarifying this complex subject by focusing on the big picture of genetics concepts and how those concepts connect to one another.

The seventh edition continues this mission by expanding upon the powerful pedagogy and tools that have made this title so successful. New question types, more learning guidelines for students,...

Dan Larose’s Discovering Statistics strikes the ideal balance of conceptual application and computational understanding to develop students’ statistical sense and enable them to discover the statistician within.

Now available with Macmillan’s online learning platform Achieve, Larose’s Discovering Statistics strikes the ideal balance of conceptual application and computational understanding to develop students’ statistical sense and enable them to discover the statistician within.

Ac...

Holt's Linear Algebra with Applications, Second Edition, blends computational and conceptual topics throughout to prepare students for the rigors of conceptual thinking in an abstract setting. The early treatment of conceptual topics in the context of Euclidean space gives students more time, and a familiar setting, in which to absorb them. This organization also makes it possible to treat eigenvalues and eigenvectors earlier than in most texts. Abstract vector spaces are introduced later, on...

This new edition made the textbook the first discrete mathematics textbook to be revised in order to meet the proposed new ACM/IEEE standards of the course. It features new material, including new sections on probability, coding theory, matrices and order of magnitude.