An Introduction to Developmental Psychology, 3rd Edition is a representative and authoritative 'state of the art' account of human development from conception to adolescence. The text is organised chronologically and also thematically and written by renowned experts in the field, and presents a truly international account of theories, findings and issues. The content is designed with a broad range of readers in mind, and in particular those with little previous exposure to developmental psyc...

The Simple Marketing Strategy to Attract Buyers in the Digital Era Today's consumers live in a digital world, with access to all the information they need to make a purchasing decision at their fingertips. To influence the behavior of your buyers, you need to be an authority who can address every question, concern, or fear they may have. You do this by setting aside the "old school" marketing and sales playbooks of yesteryear and embracing the role of a teacher, creating content that provides...

With emphasis on practical aspects of engineering, this bestseller has gained worldwide recognition through progressive editions as the essential reliability textbook. This fifth edition retains the unique balanced mixture of reliability theory and applications, thoroughly updated with the latest industry best practices. Practical Reliability Engineering fulfils the requirements of the Certified Reliability Engineer curriculum of the American Society for Quality (ASQ).

Each chapter is support...

A Social History of Psychology documents the rise of psychology in the 20th century and its growing influence on Western society. The book focuses on practical, or 'applied', psychology and examines the causes and social consequences of psychology's omnipresence in our society. Documents the rise of psychology in the 20th century and its growing influence on Western societyContains contributions that focus on psychology as a social enterprise, written by researchers with extensive experience ...

New edition updated with additional exercises and two new chapters. Design and Analysis of Composite Structures: With Applications to Aerospace Structures, 2nd Edition builds on the first edition and includes two new chapters on composite fittings and the design of a composite panel, as well additional exercises. The book enables graduate students and engineers to generate meaningful and robust designs of complex composite structures.

A compilation of analysis and design methods for structura...

Learn JavaScript and jQuery a nicer way This full-color book adopts a visual approach to teaching JavaScript & jQuery, showing you how to make web pages more interactive and interfaces more intuitive through the use of inspiring code examples, infographics, and photography. The content assumes no previous programming experience, other than knowing how to create a basic web page in HTML & CSS. You'll learn how to achieve techniques seen on many popular websites (such as adding animation, tabbe...

Improve your company's ability to avoid or manage crises Managing the Unexpected, Third Edition is a thoroughly revised text that offers an updated look at the groundbreaking ideas explored in the first and second editions.

Designing Brand Identity Design/Business Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies.

Over 100 b...

Innovation and Entrepreneurship 3rd Edition is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students studying business and management studies, but also those on engineering and science degrees with management courses. The text applies key theories and research on innovation and entrepreneurship and then reviews and synthesises those theories and research to apply them in a much broader and contemporary context, including the corporate and public se...

Whether you're managing a rebrand or educating your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. The sixth edition has been updated throughout to address the challenges faced by branding professionals today. From research to brand strategy, design execution to launch and governance, Designing Brand Identity is a compendium of tools and best practices that demystifies, inspires, and provides a road map to creating sustainable and successf...