An updated and thoroughly revised third edition of the foundational text offering an introduction to physics with a comprehensive interactive website

The revised and updated third edition of Understanding Physics presents a comprehensive introduction to college-level physics. Written with today's students in mind, this compact text covers the core material required within an introductory course in a clear and engaging way. The authors - noted experts on the topic - offer an understanding of t...

Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based m...

We'll remember 2020 as the year that brought the need for effectively and efficiently connecting people into sharp focus. Companies around the world are rapidly changing their in-person event strategies and shifting to virtual or hybrid events. Clearly, the necessity for online meetings and events has never been greater. Transitioning to Virtual and Hybrid Events is a comprehensive roadmap to going virtual, helping you give your online audience a unique and compelling experience. This practic...

"This book is of the kind you always wanted but didn't think would or could ever exist: the universal field theory of problem solving." Tom Sommerlatte Typically today's tasks in management and consulting include project management, running workshops and strategic work - all complex activities, which require a multitude of skills and competencies. This standard work, which is also well accepted amongst consultants, gives you a reference or cookbook-style access to the most important tools, in...

Being a startup CEO is a job like no other: it's difficult, risky, stressful and, in venture capitalist and long-time Return Path Board Member Fred Wilson's view, "lonely, heavy duty, and a thankless task." As a startup CEO, seeing things for the first time, you're likely to make mistakes, to fail, to get things wrong, and to feel like you don't have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO: A Field Guide to Scaling Up Your Business, Second Edition he...

Marketing has changed forever this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand and they are surrounded by alternatives every step of the way.

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McKinsey & Company's #1 best-selling guide to corporate valuation--the fully updated seventh edition. Valuation has been the foremost resource for measuring company value for nearly three decades. Now in its seventh edition, this acclaimed volume continues to help financial professionals around the world gain a deep understanding of valuation and help their companies create, manage, and maximize economic value for their shareholders. This latest edition has been carefully revised and updated ...

The derivation of structural information from spectroscopic data is now an integral part of organic chemistry courses at all Universities. A critical part of any such course is a suitable set of problems to develop the students' understanding of how organic structures are determined from spectra. The book builds on the very successful teaching philosophy of learning by hands-on problem solving; carefully graded examples build confidence and develop and consolidate a student's understanding of...

Known worldwide as the standard introductory text to cloning and DNA analysis in Genetics The eighth edition of this well-recognised textbook preserves the tradition of excellence created by previous editions. Comprehensive and authoritative, the book explores all of the topics crucial to an understanding of gene cloning in an approachable way. An easy-to-follow and user-friendly layout is presented in full-colour throughout the volume, making it simple to absorb the clear and accessible mate...

A New Edition Featuring Case Studies and Examples of the Fundamentals of Robot Kinematics, Dynamics, and Control In the 2nd Edition of Robot Modeling and Control, students will cover the theoretical fundamentals and the latest technological advances in robot kinematics. With so much advancement in technology, from robotics to motion planning, society can implement more powerful and dynamic algorithms than ever before. This in-depth reference guide educates readers in four distinct parts; the ...