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Studieboeken (39)
Groups and Symmetry / 1st Edition
1997 || Hardcover || Mark A. Armstrong || Springer
Groups are important because they measure symmetry. This text, designed for undergraduate mathematics students, provides a gentle introduction to the highlights of elementary group theory. Written in an informal style, the material is divided into short sections each of which deals with an important result or a new idea.
Throughout the book, the emphasis is placed on concrete examples, many of them geometrical in nature, so that finite rotation groups and the seventeen wallpaper groups are tr...
Experiental Marketing
Secrets, Strategies, and Success Stories from the World's Greatest Brands
2016 || Hardcover || Kerry Smith e.a. || Wiley
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.
Experiential marketing, the use of live, f...
Marketing 5.0
Technology for Humanity
2021 || Hardcover || Philip Kotler e.a. || Wiley
Rediscover the fundamentals of marketing from the best in the business
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...
The Experience Economy
With a New Preface by the Authors: Competing for Customer Time, Attention, and Money
2019 || Hardcover || B. Joseph Pine II e.a. || Harvard Business Review Press
Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks.
Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel ...
Introduction to Algorithms / 4th edition
2022 || Hardcover || Thomas H. Cormen e.a. || MIT Press
A comprehensive update of the leading algorithms text, with new material on matchings in bipartite graphs, online algorithms, machine learning, and other topics.
Some books on algorithms are rigorous but incomplete; others cover masses of material but lack rigor. Introduction to Algorithms uniquely combines rigor and comprehensiveness. It covers a broad range of algorithms in depth, yet makes their design and analysis accessible to all levels of readers, with self-contained chapters and algor...
Real-Time Software Design for Embedded Systems
2016 || Hardcover || Hassan Gomaa || Cambridge University Press
This tutorial reference takes the reader from use cases to complete architectures for real-time embedded systems using SysML, UML, and MARTE and shows how to apply the COMET/RTE design method to real-world problems. The author covers key topics such as architectural patterns for distributed and hierarchical real-time control and other real-time software architectures, performance analysis of real-time designs using real-time scheduling, and timing analysis on single and multiple processor sys...
Gower Handbook of Project Management / 5th edition
2014 || Hardcover || Rodney Turner || Taylor & Francis
This Handbook was the first APM Body of Knowledge Approved title for the Association for Project Management. Over the course of five editions, Gower Handbook of Project Management has become the definitive desk reference for project management practitioners. The Handbook gives an introduction to, and overview of, the essential knowledge required for managing projects.
The team of expert contributors, selected to introduce the reader to the knowledge and skills required to manage projects, inc...
Handbook of Regression Modeling in People Analytics
With Examples in R and Python
2021 || Hardcover || Keith McNulty || Taylor & Francis
Despite the recent rapid growth in machine learning and predictive analytics, many of the statistical questions that are faced by researchers and practitioners still involve explaining why something is happening. Regression analysis is the best ‘swiss army knife’ we have for answering these kinds of questions.
This book is a learning resource on inferential statistics and regression analysis. It teaches how to do a wide range of statistical analyses in both R and in Python, ranging from s...
Enlivening Instruction with Drama and Improv
A Guide for Second Language and World Language Teachers
2021 || Hardcover || Melisa Cahnmann-Taylor e.a. || Taylor & Francis
This engaging and complete resource has everything you need to bring drama and theatre techniques into the ESL, EFL, or World Language Classroom. Are your students reluctant to speak out in class? Do they lack confidence in their language skills? The dynamic drama games in this book are the perfect catalyst to transform your students into engaged learners, and help them build confidence and language skills. The interactive theatre games and techniques are specifically designed for use in Seco...