This comprehensive guide hones in on marketing’s pivotal role in creating value for customers and other stakeholders. It navigates through the stages of (1) marketing analysis, (2) strategy development, (3) implementation of the marketing strategy via the marketing mix, and (4) marketing evaluation using established key performance indicators.

The book serves as a valuable resource for students, marketers, and business leaders navigating the dynamic marketing landscape, providing guidance t...

A long awaited new edition of this popular student guide to doing research in the increasingly popular fields of tourism and hospitality (with pick up in lesiure and events management, too). A hands on, practical book adopted on courses worldwide.

This textbook is designed for use in medical and paramedical training and is also suitable for programmes in nursing, human movement sciences, and medical biology. It serves as a reference for doctors and paramedics such as physiotherapists in clinical practice. This 2nd edition was written parallel with the 19th edition of the Dutch textbook, that has been used in medical and paramedical curricula in the Netherlands and Belgium for many years. The authors used their broad experience in medic...

Prison officers have been described as key determinants of the prison experience for prisoners, yet up until recently this occupational group was largely ignored in academic research. Although society often sees prison officers simply as ‘keepers of the keys’, the existing research has shown the job to be much more complex.

In this book, the author explores an element of the prison officer’s job that is still understudied: the existence of ethical dilemmas. In doing so, this book highli...

This book explores the problem of causal inference when a sufficient number of comparative cases cannot be found, which would permit the application of frequency based models formulated in terms of explanatory causal generalisations.

Traditionele teamontwikkeling werkt al tientallen jaren niet meer. Reimagine Teams legt uit waarom niet en biedt een heldere roadmap om teams te bouwen waarmee u wél zakelijke doorbraakresultaten kunt halen. U leert aan de hand van een groot aantal casestudies hoe teams uit de hele wereld een zakelijke transformatie en cultuurverandering tot stand hebben weten te brengen – en dat in slechts drie tot zes maanden!

Reimagine Teams leert u hoe u accountable kunt zijn en doelen kunt bereiken, e...

Introducing the Money Journal – your essential tool for financial empowerment! This thoughtfully designed journal combines practical money management with inspiring prompts to help you set goals, track expenses, and cultivate a positive money mindset. Take control of your financial journey and turn your aspirations into tangible achievements. Start today and pave the way for a future of financial success and abundance!

When discussing office work, have you noticed that we don't like our job, company, boss, or all of the above? We try to make a transition but run into the same issues. Same sh!t, different place. So, we are stuck, stuck in our career, stuck in our search, stuck in our minds on what to do next. After all these years of studying and working hard for the company, we plateaued for many reasons. Lost in our professional career and purpose.

This book helps you to find your core strength and career...

This text explores best practice approaches to undertaking enquiry into learning and teaching in higher education for staff from all academic disciplines.

A growing number of mobile individuals, who take advantage of their European freedoms of movement, face a lack of comprehensive pension information. This obstacle can hinder those who need pension information the most in making well-informed retirement decisions, which are crucial given the ongoing importance of a sufficient pension across Europe. This book investigates the fitness of regulatory frameworks at national (Netherlands and Germany), European, and international levels governing the...