This book is for people who work in the tech industry-computer and data scientists, software developers and engineers, designers, and people in business, marketing or management roles. It is also for people who are involved in the procurement and deployment of advanced applications, algorithms, and AI systems, and in policy making. Together, they create the digital products, services, and systems that shape our societies and daily lives.

The book's aim is to empower people to take responsibil...

W. W. Norton is excited to announce that award-winning authors Elizabeth Phelps and Elliot Berkman will bring their ideas and energy to Psychological Science 7e.

Our authors are committed to encouraging students to learn and evaluate psychology through the lens of methods, replication and the open science era. Looking beyond the text, Liz and Elliot applied their experience with the introductory psychology course to all aspects of the teaching and learning tools, including InQuizitive's adapt...

Operations may not run the world, but it makes the world run! To truly understand the way a business operates, you need to get your hands dirty -- that's how you get to appreciate what's actually happening within an organization. Looking inside for the answers is what Operations Management is all about. Learn from world-leading experts Nigel Slack, Alistair Brandon-Jones and Nicola Burgess and benefit from their wealth of experience helping improve businesses of all shapes and sizes.

Strategi...

For courses in Organic Chemistry Engage students in complex problem solving with unparalleled pedagogy Wade & Simek's Organic Chemistry focuses students on the fundamental reasoning and principles of organic chemistry without compromising the conceptual underpinnings and clear explanations needed to prevent memorization. The authors' hallmark student-oriented approach to problem-solving directs students to the individual steps of each reaction, shows how the steps contribute to the overall re...

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of...

The 12th edition of Introduction to Genetic Analysis takes this cornerstone textbook to the next level. The hallmark focus on genetic analysis, quantitative problem solving, and experimentation continues in this new edition. The 12th edition also introduces SaplingPlus, the best online resource to teach students the problem solving skills they need to succeed in genetics.

SaplingPlus combines Sapling's acclaimed automatically graded online homework with an extensive suite of engaging multimed...

For more than four decades, Molecular Biology of the Cell has distilled the vast amount of scientific knowledge to illuminate basic principles, enduring concepts and cutting-edge research. The Seventh Edition has been extensively revised and updated with the latest research, and has been thoroughly vetted by experts and instructors. The classic companion text, The Problems Book, has been reimagined as the Digital Problems Book in Smartwork, an interactive digital assessment course with a wide...

For students and clinical professionals who are learning anatomy, participating in a dissection lab, sharing anatomy knowledge with patients, or refreshing their anatomy knowledge, the Netter Atlas of Human Anatomy illustrates the body, region by region, in clear, brilliant detail from a clinician's perspective. Unique among anatomy atlases, it contains illustrations that emphasize anatomic relationships that are most important to the clinician in training and practice. Illustrated by clinici...

Fully updated fourth edition of Trotter's well-established text on working with involuntary clients. The new edition includes a new chapter on Collaborative Family Work and additional emphasis on trauma informed practice. Includes plentiful case examples and links to practice, from a range of settings including work with people with addictions, young people who refuse to go to school and mental health patients who refuse treatment, as well as examples from criminal justice and child protection.

Presents a practical model for evidence-based practice and discusses a range of intervention models and relationships skills. Takes into account up-to-date research evidence throughou...

GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT. The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing. Join the tens of thousands of people worldwide who have benefited from Barbara Minto's technique, to present your thinking so clearly that the ideas jump off the page and into the mind of the reader. Can your writing do without it?