Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-...

For courses in Human Physiology. This package includes Pearson Mastering A&P. Move beyond memorization: Prepare students for tomorrow's challengesHuman Physiology: An Integrated Approach is the #1 best-selling 1-semester human physiology text world-wide.

The 8th Edition engages students in developing a deeper understanding of human physiology by guiding them to think critically and equipping them to solve real-world problems. Updates, such as new Try It activities and detailed teaching sugges...

Augusto Boal saw theatre as a mirror to the world, one that we can reach into to change our reality. This book, The Theatre of the Oppressed, is the foundation to 'Forum Theatre', a popular radical form practised across the world. Boal's techniques allowed the people to reclaim theatre, providing forums through which they could imagine and enact social and political change.

Rejecting the Aristotelian ethic, which he believed allowed the State to remain unchallenged, he broke down the wall bet...

Yuval Noah Harari's bestselling phenomenon now in a beautifully packaged new special edition. Planet Earth is 4.5 billion years old.

Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks.

Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel ...

'One of the best books yet written on data and algorithms. . .deserves a place on the bestseller charts.' (The Times) You are accused of a crime.

Who would you rather determined your fate - a human or an algorithm?An algorithm is more consistent and less prone to error of judgement. Yet a human can look you in the eye before passing sentence. Welcome to the age of the algorithm, the story of a not-too-distant future where machines rule supreme, making important decisions - in healthcare, tran...

This book aims to bridge the gap between UX content that is authoritative but at the same time easily digestible. It contains a series of essays on UX research. Although the book could be read from cover to cover, our assumption is that user researchers will dip in and out of the book, somewhat like a bedside or coffee-break reader.