With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your m...

For courses in Structural Analysis; also suitable for individuals planning a career as a structural engineer. Structural Analysis in SI Units, presents the theory and applications of structural analysis as it applies to trusses, beams, and frames. Through its student-friendly, clear organisation, the text emphasises developing the ability to model and analyse a structure in preparation for professional practice.

The text is designed to ensure students taking their first course in this subject...

Exploring the World through Data We live in a data-driven world, and the goal of this text is to teach students how to access and analyse these data critically. Authors Rob Gould, Colleen Ryan, and Rebecca Wong want students to develop a "data habit of mind" because learning statistics is an essential life skill that extends beyond the classroom. Regardless of their math backgrounds, students will learn how to think about data and how to reason using data.

With a clear, unintimidating writing...

For courses in international business. Successfully prepare students for the international marketplace International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy.

It also greatly emphasises cultural literacy and gives stu...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

For courses in calculus-based physics.

This package includes Pearson Mastering Physics.

Practice makes perfect: Guided practice helps students develop into expert problem solvers

The new 15th Edition of University Physics with Modern Physics, now in SI Units, draws on insights from seve...

THE GUIDE FOR ANYONE AFRAID TO LEARN STATISTICS & ANALYTICS UPDATED WITH NEW EXAMPLES & EXERCISES This book discusses statistics and analytics using plain language and avoiding mathematical jargon. If you thought you couldn't learn these data analysis subjects because they were too technical or too mathematical, this book is for you! This edition delivers more everyday examples and end-of-chapter exercises and contains updated instructions for using Microsoft Excel. You'll use downloadable da...

For all fluid mechanics, hydraulics, and related courses in Mechanical, Manufacturing, Chemical, Fluid Power, and Civil Engineering Technology and Engineering programs. The leading applications-oriented approach to engineering fluid mechanics is now in full colour, with integrated software, new problems, and extensive new coverage. Applied Fluid Mechanics offers a clear and practical presentation of all basic principles of fluid mechanics (both statics and dynamics), tying theory directly to ...

For undergraduate and graduate Principles of Management courses. This text connects theory with practice, incorporating the latest research findings to make management relevant and exciting to aspiring managers.

Understand the fundamental practices of modern software engineering. Software Engineering, 10th Edition, Global Edition, by Ian Sommerville, provides you with a solid introduction to the crucial subject of software programming and development. As computer systems have come to dominate our technical growth in recent years, they have also come to permeate the foundations of the world's major industries.

This text lays out the fundamental concepts of this vast, constantly growing subject area in...