This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifie...

Enable critical thinking for enhanced employability outcomes Management: Using Practice and Theory to Develop Skills, 8th Edition, by David Boddy is a market-leading text which today's students and tomorrow's managers need to read. For 20 years this text has introduced managers and students to the theory and practice of this broad discipline. A comprehensive introduction to the themes and functions of management, this book is an accessible and academically rigorous guide through the field.

No...

Today, chemical engineering students need a thorough understanding of momentum, heat, mass transfer, and separation processes. Transport Processes and Separation Process Principles, Fifth Edition offers a unified and up-to-date treatment of all these topics. Thoroughly updated to reflect the field's latest methods and software technologies, it covers both fundamental principles and practical applications.

For MBA/graduate students taking a course in corporate finance.

An emphasis on modern theory blended with practice elevates students’ financial decision making

Using the valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo have set the new canon for corporate finance textbooks. Corporate Finance: The Core, 5th Edition blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. St...

A practical guide, from the basic techniques, through to advanced applications, showing you what operational risk is, and how you can manage it. Mastering Operational Risk provides a step-by-step guide from the basic elements of operational risk through to advanced applications of operational risk management. Focusing on practical applications, it gives you the knowledge needed to understand what operational risk is and puts in place a workable way of managing it.

Now in its third edition, the classic book on game design has been completely revised to include the latest developments in the game industry. Readers will learn all the fundamentals of concept development, gameplay design, core mechanics, user interfaces, storytelling, and balancing. They'll be introduced to designing for mobile devices and touch screens, as well as for the Kinect and motion-capture gameplay.

They'll learn how indie developers are pushing the envelope and how new business mo...

This print textbook is available for students to rent for your classes. The Pearson print rental program provides you with affordable access to learning materials, so you go to class ready to succeed. Engineering Mechanics: Dynamics excels in providing a clear and thorough presentation of the theory and application of engineering mechanics.

It empowers you to succeed by drawing upon Professor Hibbeler's decades of everyday classroom experience and his knowledge of how students learn. The text...

For courses in Research Methods in Political Science and Sociology, and in Qualitative Research Methods Raising questions, rather than giving answers Qualitative Research Methods for the Social Sciences is written with the recognition that different researchers in different fields each bring their own needs and intentions to the process. Authors Howard Lune and Bruce Berg aim to guide the reader through the process of research planning, carrying out one’s projects, and making sense of the r...

Engineering Mechanics: Statics excels in providing a clear and thorough presentation of the theory and application of engineering mechanics. It empowers you to succeed by drawing upon Professor Hibbeler's decades of everyday classroom experience and his knowledge of how students learn. The text is shaped by the comments and suggestions of hundreds of reviewers in the teaching profession, as well as many of the author’s students.

The 15th Edition features a large variety of problems, about 3...