Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, an...

This fully updated edition offers over 120,000 words, phrases, and definitions. It covers all the words you need for everyday use, carefully selected from the evidence of the Oxford English Corpus, a databank of 21st century English, containing over 2 billion words.The Factfinder centre section gives quick-reference entries on topics including famous people, countries, and science.

Edited by Catherine Barnard and Steve Peers, European Union Law draws together a range of perspectives from experienced academics, teachers and practitioners to provide a comprehensive introduction. Each chapter has been written and updated by an expert in the field to provide students with access to a broad range of ideas while offering a solid foundation in the institutional and substantive law of the EU. Written by experts, designed for students; every chapter ensures a balance of accessib...

With unrivalled coverage of a wide range of issues - from terrorism, inter-state conflict and nuclear deterrence, to environmental security, health, and transnational crime - Contemporary Security Studies is the definitive introduction to Security Studies. Bringing together contributions from leading scholars, it provides a student-friendly guide to traditional and critical theoretical approaches, as well as the most important contemporary issues that dominate the modern security field. The s...

Now in its fifth edition, Teaching Today is a comprehensive and readable introduction to teaching. Focusing on practical methods, techniques and strategies, Teaching Today has been one of the best-selling teacher training textbooks for the past 20 years. Retaining its practical and user-friendly approach, the fifth edition includes chapters on differentiation, equality, inclusion and working with stake-holders.

The study of Islamic philosophy has entered a new and exciting phase in the last few years. Both the received canon of Islamic philosophers and the narrative of the course of Islamic philosophy are in the process of being radically questioned and revised. Most twentieth-century Western scholarship on Arabic or Islamic philosophy has focused on the period from the ninth century to the twelfth.

It is a measure of the transformation that is currently underway in thefield that, unlike other refer...

The Bible is the most important book in the history of Western civilization, and also the most difficult to interpret. It has been the vehicle of continual conflict, with every interpretation reflecting passionately-held views that have affected not merely religion, but politics, art, and even science. This unique edition offers an exciting new approach to the most influential of all English biblical texts - the Authorized King James Version, complete with the Apocrypha.

The third edition of the definitive collection of Chaucer's Complete Works, reissued with a new foreword by Christopher Cannon. Since F. N.

Robinson's second edition of the The Works of Geoffrey Chaucer was published in 1957, there has been a dramatic increase in Chaucer scholarship. This has not only enriched our understanding of Chaucer's art, but has also enabled scholars, working for the first time with all the source-material, to recreate Chaucer's authentic texts. For the third edition,...

This concise guide explains the history, theory, potential, application, and limitations of Artificial Intelligence. Boden shows how research into AI has shed light on the working of human and animal minds, and she considers the philosophical challenges AI raises: could programs ever be really intelligent, creative or even conscious?

John Hendry, a leading management scholar, looks at the nature and practice of Management in this Very Short Introduction. Tracing the development of management over the last century, he looks not only at what managers do, but also provides an insight to modern management theory. He considers the influences of national and organizational culture, the relationship between power and domination, managing in different cultures, approaches to management, and at the accountability of managers and m...