Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...

Provides an introdcution to impact investing. The term first appeared in 2008 and today the most commonly used definition is investing made with the intention to generate positive, measurable social and environmental impact alongside a financial return.

“This is perhaps the best book on negotiating ever written. Roger’s powerful, practical principles will save or make you a fortune in the months and years ahead.” —Brian Tracy, author, Eat That Frog! and Million Dollar Habits

“This is the one negotiating book that really opened my eyes and gave me practical tools I could use immediately.” —Timothy Ferriss, bestselling author of The 4-Hour Work Week

“A fast, entertaining read that should be required reading for anyone who deals...

Eentalige, communicatieve leergang Portugees. Stelt de cursist in staat zich de taal op een actieve manier eigen te maken.

Het tekstboek van Português XXI – nova edição 1 bestaat uit 12 hoofdstukken (unidades) en 4 herhalingslessen (unidades de revisão). Elke unidade begint met een introductiepagina waarin de leerdoelen worden voorgesteld. Aan de hand van diverse receptieve en productieve opdrachten worden de grammaticale en lexicale thema’s behandeld en ingeoefend. De unidade wordt a...

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.

Eentalige, communicatieve leergang Portugees. Stelt de cursist in staat zich de taal op een actieve manier eigen te maken.

Het werkboek van Português XXI – nova edição 1 volgt de indeling van het tekstboek (12 hoofdstukken) en biedt de mogelijkheid om te oefenen met de grammaticale en lexicale thema’s van het tekstboek. Achter in het boek zijn de oplossingen van de oefeningen opgenomen.

Over deze serie

vernieuwde, eentalige, communicatieve leergang Portugees

stelt de cursist in staat z...

Travailler, socialiser, voyager... en français. Quartier d'affaires, méthode de français professionnel et des affaires, s'adresse à des étudiants grands adolescents ou adultes débutants. Elle répond aux besoins des cours de français sur objectifs spécifiques (FOS) et aux objectifs de ceux qui souhaitent améliorer leur français en contexte professionnel ou de recherche d'emploi dans un environnement francophone.

Communicative, actionnelle, claire et structurée, cette méthode abord...

A major new interpretation of European integration. Leading scholar, Neil Fligstein, provocatively argues that European integration has produced a truly transnational European society.

L'atelier niveau B1 : l'action et la médiation au coeur de l'unité ! Envie de participer à une dynamique collective, bienveillante et rassurante ? Cultivez la coopération et partagez une expérience collective du faire ensemble Notre conviction : Un apprenant autonome progresse mieux ! Comme dans un atelier de fabrication, nos outils occupent une place de choix NOUVEAU ! La Fabrique des mots, de la grammaire, des verbes et des sons : une double page de réflexion collective et d'applicati...

Success in today's globalized business environment requires deep knowledge of varied areas, and the willingness to engage in commerce not just across geographic areas, but cross-culturally and environmentally as well. Doing Business in Latin America offers an in-depth look at a complex region, integrating practitioners’ and scholars’ ideas to examine business conducted in Latin America through the lens of international business and globalization. The book introduces, discusses, and explai...