This bestselling textbook provides an engaging and user-friendly introduction to the study of language. Assuming no prior knowledge of the subject, Yule presents information in bite-sized sections, clearly explaining the major concepts in linguistics and all the key elements of language. This eighth edition has been revised and updated throughout, with major changes in the chapters on Origins, Phonetics, Syntax, Semantics, Pragmatics, Discourse Analysis, First and Second Language Acquisition ...

Consistently examines the business of media through the paradigm of production-distribution-exhibition in a way that no other book does, giving students a more thorough understanding of how media industries work and the vocabulary they need to talk about them. Engagingly written with examples that are familiar to students, helping them better connect to the content and understand their role as media consumers and producers.

Coverage of convergence and its impact is incorporated into every cha...

The Ruslan 2 course book (160 pages in full colour) continues the exciting Ruslan 1 story line with Ivan, Lyudmila, Peter and Vadim. There are 10 lessons with lively dialogues, clear grammar explanations, lots of reading, listening and writing exercises and language games for the classroom or for online training. Ruslan 2 takes you to a very good GCSE level, and is easily equivalent to the Council of Europe A2 standard.

Creative Writing: A Workbook with Readings provides a complete creative writing course: from ways to jump-start your writing and inspire your creativity, right through to presenting your work to agents and publishers. It covers the genres of fiction, poetry and life writing (including autobiography, biography and travel writing), combining discussions of technique with readings and exercises to guide you step by step towards becoming more adept at creative writing. The second edition has been...

The style of The Associated Press is the gold standard for news writing. With the AP Stylebook in hand, you can learn how to write and edit with the clarity and professionalism for which their writers and editors are famous. The AP Stylebook will help you master the AP's rules on grammar, spelling, punctuation, capitalization, abbreviation, word and numeral usage, and when to use "more than" instead of "over." To make navigating these specialty chapters even easier, the Stylebook includes a c...

Get to the heart of fake news and brush up on your media literacy skills as you explore the media landscape of today, and where it all came from, using the current and relevant research found in Media & Culture.

A student-friendly companion guide that builds the skills, habits, and strategies university writers need to complete the most common types of reading and writing assignments. The Everyday Writer empowers writers and strengthens their skills, creating awareness of the choices they have and encouraging reflection on the choices they make. It invites us to learn, practice, and examine the expectations of academic writing but it also honours the varieties of English we use and the experimenting ...

Discourse Analysis, 2nd Edition provides a comprehensive overview of the major approaches to and methodological tools used in discourse analysis.

The best tool for practicing language awareness

The best tool for practicing language awareness. The Everyday Writer with Exercises is an open invitation to develop awareness about the language we choose and use to write about topics we care about. Andrea Lunsford, with new contributing authors, offers a student-friendly companion that builds the skills, habits, and strategies college writers need to make decisions—to make something happen in the world—every day. They invite us to learn, ...