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Studieboeken (623)

51,95
Levertijd: 4 werkdagen
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Bestel

Marketing and Managing Tourism Destinations / 3rd edition

2023 || Paperback || Alastair M. Morrison || Taylor & Francis

arketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed sinc...

136,95
Levertijd: 4 werkdagen
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Bestel

Business Skills for the 21st Century

2024 || Hardcover || Marc G. Baaij || SAGE

This new student textbook using a wide range of learning features covers essential skills such as creative and critical thinking, communication and cooperation as well as data-driven decision-making for businesses and societies at large, as they encounter problems, identify opportunities and seek solutions during complex and turbulent times.

69,95
Levertijd: 4 werkdagen
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Bestel

Marketing Management / 4th European Edition

European Edition

2019 || Hardcover || Kevin Keller e.a. || Pearson

The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds: * A structure designed specifically to fit the way the course is taught in Europe. * Fresh European examples which make students feel at home.

* The inclusion of the work of prominent European academics...

78,95
Levertijd: 4 werkdagen
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Bestel

Marketing Management / 5th European edition

2024 || Paperback || Philip Kotler e.a. || Pearson

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

84,99
Levertijd: 4 werkdagen
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Bestel

The Practice of Statistics for Business and Economics / 5th edition

2020 || Paperback || David Moore e.a. || Macmillan

Look at your data. Now available with Macmillan's online learning platform Achieve, The Practice of Statistics for Business and Economics (PSBE) helps students develop a working knowledge of data production and interpretation in a business and economics context, giving them the practical tools they need to make data-informed, real-world business decisions from the first day of class. Achieve for The Practice of Statistics for Business and Economics connects the problem-solving approach and re...

68,95
Levertijd: 4 werkdagen
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Bestel

Social Media Marketing

Theories and Applications

2021 || Paperback || Stephan Dahl || SAGE

The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

69,95
Levertijd: 4 werkdagen
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Bestel

Services Marketing / 4th edition

Integrating Customer Focus Across the Firm

2020 || Paperback || Alan Wilson e.a. || McGraw-Hill

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research,...

119,95
Levertijd: 4 werkdagen
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Bestel

Management of International Trade

2013 || Hardcover || Eun Sup Lee || Springer

Under the current multilateral trading system, most business entities have turned their attention away from focusing exclusively on their domestic market to the management of international business transactions on the global market. Around the world, this trend has increased the demand for education and training on the principles of international trade and, more practically, the administration of international business transactions. This book aims to give upper-level undergraduates and gradua...

79,99
Levertijd: 4 werkdagen
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Bestel

Selling and Sales Management / 11th Edition

2019 || Paperback || David Jobber e.a. || Pearson || ook als eBook

Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors.

The book continues to place emphasis on global aspects of ...

12,65
Levertijd: 4 werkdagen
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Bestel

Leaders Eat Last

Why Some Teams Pull Together and Others Don't

2024 || Paperback || Simon Sinek || Penguin

The New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with a new chapter on millennials in the workplace, based on Simon Sinek's viral video 'The Millennial Question' (180+ million views).



Imagine a world where almost everyone wakes up inspired to go to work. This is not a crazy, idealised notion. In many successful organisations, great leaders are creating environments in which teams trust each other so deeply that they woul...