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Studieboeken (76)

68,95
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Social Media Marketing

Theories and Applications

2021 || Paperback || Stephan Dahl || SAGE

The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

19,95
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Brilliant Selling / 3rd edition

What the best salespeople know, do and say

2021 || Paperback || Tom Bird e.a. || Pearson

Want to beat your sales target?

You can sell anything you want and targets are always achievable – Brilliant Selling will show you how. Whether you’re new to selling or want to take yourself to the next level, Brilliant Selling will show you how to instantly improve your sales performance.

What do brilliant salespeople know, do and say that makesthem so successful?

The world has changed, and businesses need brilliantsalespeople not just to survive but to thrive. The modern buyer has becom...

76,50
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Options, Futures, and Other Derivatives / 11th Global Edition

2021 || Paperback || John Hull || Pearson || ook als eBook

This title is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in business,economics, and financial engineering and mathematics.

The definitive guide to the derivatives market, updated with contemporary examples and discussions Known as 'the bible' to business and economics professionals and a consistentbest-seller, Options, Futures, and O...

91,50
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Microeconomics in Modules

2021 || Paperback || Paul Krugman e.a. || Macmillan

The most accessible Krugman/Wells text, now in Achieve.

When it comes to explaining fundamental economic principles by drawing on current economic issues and events, no one is more effective than Nobel laureate and New York Times columnist Paul Krugman and co-author, Robin Wells. In this modular text, Krugman and Wells’ signature storytelling style helps readers understand economic concepts in the real world. Instead of long, traditional chapters of traditional length, this version presents...

64,85
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Advertising and Promotion

2021 || Paperback || Chris Hackley e.a. || SAGE

Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.

34,90
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Corporate Governance Ethics and CSR

2021 || Paperback || Justine Simpson e.a. || Kogan Page Ltd

Corporate Governance, Ethics and Corporate Social Responsibility examines the three separate strands relevant to the new demands of organizational behaviour and reporting, including coverage of both private and public sector organizations.

64,95
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Marketing: An Introduction / 4th edition

2021 || Paperback || Ross Brennan e.a. || Pearson

Marketing: An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from Europe, the Middle East and Asia. How will you learn about marketing?You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring ...

91,50
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Macroeconomics in Modules

2021 || Paperback || Paul Krugman e.a. || Macmillan

The most accessible Krugman/Wells text, now in Achieve.

When it comes to explaining fundamental economic principles by drawing on current economic issues and events, no one is more effective than Nobel laureate and New York Times columnist Paul Krugman and co-author, Robin Wells. In this modular text, Krugman and Wells’ signature storytelling style helps readers understand economic concepts in the real world. Instead of long, traditional chapters of traditional length, this version presents...

35,95
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The DevOps Handbook / 2nd Edition

How to Create World-Class Agility, Reliability, & Security in Technology Organizations

2024 || Paperback || Gene Kim e.a. || IT Revolution Press

This award-winning and bestselling business handbook for digital transformation is now fully updated and expanded with the latest research and new case studies!"[The DevOps Handbook] remains a must-read for any organization seeking to scale up its IT capability and expand DevOps practices across multiple departments or lines of business." -Mike Perrow, TechBeaconFor years, The DevOps Handbook has been the definitive guide for taking the successes laid out in the bestselling The Phoenix Projec...

41,95
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Making the Business Case

Proposals that Succeed for Projects that Work

2021 || Paperback || Ian Gambles || Taylor & Francis

A good business case is so much more than simply the means to justify a decision. A well-written and well-researched business case will secure funding; make sure any project stays on the right side of regulation; mobilize support for the cause; provide the platform for managing the project and the benchmark against which to measure progress. Ian Gambles' Making the Business Case shows you how to make sense of the task at hand, develop a strategy, articulate your options, define the benefits, ...