Stepping into the CEO role for the first time is a formidable challenge.

With high expectations for transformative leadership, how do you create lasting change? This book serves as your essential guide, offering the tools and insights necessary to succeed. The first 100 days are crucial for analyzing your organization and building a robust growth strategy. Even seasoned CEOs will find valuable insights to inspire new avenues for expansion. Why? Written by a CEO, for CEOs Hands-on advice, imm...

See - Understand - Discuss - PracticeOperations Management makes it easy to:* identify the relevance of operations in the real-world; * understand the theory underlying the subject; * discuss and think critically about operations; * consolidate learning through practice. Aware that students taking their first module in Operations Management often have little first-hand experience of a working environment, the authors introduce all the core topics to students in a lively and engaging manner, m...

Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach. In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Broz...

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.

The Growth Paradox describes the phenomenon of growing pains. When a business grows rapidly, it tends to slow itself down. How can this be prevented? Is there anything that can be done about it? Absolutely, and this book helps you with that! In eleven chapters, it explains in clear language what the most common growing pains are and how to address them. Assumptions are debunked, myths are busted, problems are explained, and solutions are provided. Every company has the potential to become a g...

Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled. With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for ...

5th edition has more content on inequality, wellbeing, international trade and the changing nature of work * Several chapters include discussion on the impacts of COVID-19 on inequality, labour markets, health and beyond * General updates, including new data, new exercises and discussion questions * Differs from other principles books on the market in its pluralist approach. It covers everything the student needs to know, whilst also placing issues in their historical, institutional, social, ...