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Epic Content Marketing / Second Edition

Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3

2023 || Hardcover || Joe Pulizzi e.a. || McGraw-Hill

From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach-which includes everything from blogging to YouTube videos to social media-is the core of most organizations' marketing plans.Fully revised and updated...

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Content Inc. / 2nd Edition

Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)

2022 || Hardcover || Joe Pulizzi || McGraw-Hill

Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever. From one of today's leading experts in content marketing, Content Inc.

is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or servic...