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Studieboeken (105)

28,95
Levertijd: 4 werkdagen
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Customer Centred Signalling

Stop selling and start responsible influencing New insights into online and social B2B marketing strategies

2018 || Hardcover || Klaas Fleischmann || Soic

Managers, sales professionals and marketers need to adjust asap to the customer revolution that is taking place - as we speak- in the online B2B marketing arena. Never before have customers had such an information advantage. The power has shifted from seller to buyer.Klaas Fleischmann shows us convincingly that traditional marketing strategies such as pipeline management and the good old sales funnel approach no longer work. Customer journeys have become too complex to control. Marketers must...

139,95
Levertijd: 5 werkdagen
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Handbook of Modern Sensors / 5th Edition

Physics, Designs, and Applications

2015 || Hardcover || Jacob Fraden || Springer || ook als eBook

This book presents a comprehensive and up-to-date account of the theory (physical principles), design, and practical implementations of various sensors for scientific, industrial, and consumer applications. This latest edition focuses on the sensing technologies driven by the expanding use of sensors in mobile devices. These new miniature sensors will be described, with an emphasis on smart sensors which have embedded processing systems.

The chapter on chemical sensors has also been expanded ...

51,40
Levertijd: 5 werkdagen
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Groups and Symmetry / 1st Edition

1997 || Hardcover || Mark A. Armstrong || Springer

Groups are important because they measure symmetry. This text, designed for undergraduate mathematics students, provides a gentle introduction to the highlights of elementary group theory. Written in an informal style, the material is divided into short sections each of which deals with an important result or a new idea.

Throughout the book, the emphasis is placed on concrete examples, many of them geometrical in nature, so that finite rotation groups and the seventeen wallpaper groups are tr...

27,95
Levertijd: 5 werkdagen
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Experiental Marketing

Secrets, Strategies, and Success Stories from the World's Greatest Brands

2016 || Hardcover || Kerry Smith e.a. || John Wiley and Sons Ltd

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.

Experiential marketing, the use of live, f...

23,95
Levertijd: 5 werkdagen
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Marketing 5.0

Technology for Humanity

2021 || Hardcover || Philip Kotler e.a. || John Wiley and Sons Ltd

Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...

25,95
Levertijd: 5 werkdagen
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The Experience Economy

With a New Preface by the Authors: Competing for Customer Time, Attention, and Money

2019 || Hardcover || B. Joseph Pine II e.a. || Harvard Business Review Press

Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks.

Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel ...

124,99
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Introduction to Algorithms / 4th edition

2022 || Hardcover || Thomas H. Cormen e.a. || MIT Press

A comprehensive update of the leading algorithms text, with new material on matchings in bipartite graphs, online algorithms, machine learning, and other topics.

Some books on algorithms are rigorous but incomplete; others cover masses of material but lack rigor. Introduction to Algorithms uniquely combines rigor and comprehensiveness. It covers a broad range of algorithms in depth, yet makes their design and analysis accessible to all levels of readers, with self-contained chapters and algor...

89,95
Levertijd: 5 werkdagen
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Chemical Reaction Engineering / 3rd Edition

2008 || Hardcover || Octave Levenspiel || John Wiley and Sons Ltd

Chemical reaction engineering is concerned with the exploitation of chemical reactions on a commercial scale. Ita s goal is the successful design and operation of chemical reactors. This text emphasizes qualitative arguments, simple design methods, graphical procedures, and frequent comparison of capabilities of the major reactor types.

Simple ideas are treated first, and are then extended to the more complex.

77,95
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Real-Time Software Design for Embedded Systems

2016 || Hardcover || Hassan Gomaa || Cambridge University Press

This tutorial reference takes the reader from use cases to complete architectures for real-time embedded systems using SysML, UML, and MARTE and shows how to apply the COMET/RTE design method to real-world problems. The author covers key topics such as architectural patterns for distributed and hierarchical real-time control and other real-time software architectures, performance analysis of real-time designs using real-time scheduling, and timing analysis on single and multiple processor sys...

29,95
Levertijd: 6 werkdagen
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Der ewige Brunnen

Deutsche Gedichte aus zwölf Jahrhunderten

2023 || Hardcover || Dirk von Petersdorff || C.H.Beck

DER NEUE "EWIGE BRUNNEN": 1.200 GEDICHTE ZU ALLEN LEBENSLAGEN



Die Gedichtsammlung "Der ewige Brunnen" ist seit vielen Jahrzehnten ein Klassiker. Millionen von Leserinnen und Lesern haben hier die Welt der deutschen Lyrik entdeckt und erkundet. In diesem schier unerschöpflichen Lesebuch spiegeln sich die Lebenserfahrungen von Jahrhunderten. Jetzt erscheint es in einer Neuausgabe, in der Dirk von Petersdorff berühmte und kanonische Gedichte mit frischen Stimmen aus der Vergangenhei...