Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.

In ...

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Think Faster, Talk Smarter is the essential guide to finding and delivering the right words when it matters the most – in the moment. From Stanford University lecturer Matt Abrahams.

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

Hoe voer je digitale operationele activiteiten uit? Daarover leer je meer met dit leermiddel van Sarphati | Commercie. De onderwerpen gaan over online content, contentmarketing, webteksten, content creëren, content plaatsen en beheren, online advertising, e-mailmarketing en webcare.

De inhoud van het leerwerkboek gaat uit van de handelspraktijk en sluit aan op de vakkennis en vaardigheden van het kwalificatiedossier en het theorie-examen. Via de digitale leeromgeving van Sarphati | Commerci...

In an increasingly data-centric world, we all need to know how to read and interpret statistics. But where do we begin?This book breaks statistical terms and concepts down in a clear, straightforward way. From understanding what data are telling you to exploring the value of good storytelling with numbers, it equips you with the information and skills you need to become statistically literate.

It also:Dispels misconceptions about the nature of statistics to help you avoid common traps. Helps ...

Marian and her sister Laura live a quiet life under their uncle's guardianship until Laura's marriage to Sir Percival Glyde. Sir Percival is a man of many secrets. Hence, Marian and the girls' drawing master, Walter, have to turn detective in order to work out what is going on, and to protect Laura from a fatal plot.

'Informs, engages and, above all, entertains' Charles Duhigg, bestselling author of The Power of HabitNew York Times bestselling author Dan Heath asks what happens when we take our thinking upstream and try to prevent problems before they happen. What happens when we take our thinking upstream and try to prevent problems before they happen?Most of us are pretty good at dealing with problems – we’re used to being resourceful and improvising solutions. But we also tend to focus on reacting ...

Hoe zet je een commercieel traject op en zorg je voor een gezond rendement in de context van de groothandel of internationale handel? Daarover leer je meer in dit vervolg op Financieel management deel 1 van Sarphati | Commercie. De onderwerpen van deel 2 gaan o.a. over investeringsbegroting, financieringsplan, balans, financiële kengetallen en exportverkoopprijs.

De inhoud van het leerwerkboek gaat uit van de handelspraktijk en sluit aan op de vakkennis en vaardigheden van het kwalificatied...