Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept.

This introduction to social and cultural anthropology has become a modern classic, revealing the rich global variation in social life and culture across the world. Presenting a clear overview of anthropology, it focuses on central topics such as kinship, ethnicity, ritual and political systems, offering a wealth of examples that demonstrate the enormous scope of anthropology and the importance of a comparative perspective. Unlike other texts on the subject, Small Places, Large Issues incorpor...

STATISTICS AT SQUARE ONE The new edition of the popular introduction to the world of statistics for health care professionals and medical studentsFirst published nearly three decades ago, Statistics at Square One remains one of the most popular introductions to medical statistics. Now in its twelfth edition, this international bestseller continues to be a must-have resource for anyone in need of a thorough introduction to statistics in the health sciences. Clear and accessible chapters help s...

Focus on the fundamentals and help students see connections between problem types

Richard Wolfson’s Essential University Physics is a concise and progressive calculus-based physics textbook that offers clear writing, great problems, and relevant real-life applications in an affordable and streamlined text. The book teaches sound problem-solving strategies and emphasises conceptual understanding, using features such as annotated figures and step-by-step problem-solving strategies. Realising ...

Nog te vaak is HR-beleid alleen gericht op werknemers in vaste dienst en niet op álle werkenden in een organisatie. Inmiddels werken bij organisaties veel medewerkers die anders kijken naar werk. Zij zijn tijdelijk in dienst, aan de organisatie verbonden als zzp’er of als externe dienstverlener. Toch worden deze groepen systematisch overgeslagen in het HR-beleid. Met alle gevolgen van dien.

Het is de taak van HR om de uitdagingen van de workforce of the future aan te gaan en zichzelf opni...

* A wide-ranging introduction to the field of industrial microbiology. * Based on years of teaching experience by experienced lecturers with industrial backgrounds. * Explains the underlying microbiology as well as the industrial application. * Content is divided into three sections: 1.

Focuses on three fundamental questions to help reduce curricular and organisational clutter in the interest of clarity and focus: What does it mean to understand? What is most important to understand? How do we prioritize our strategic effort to help students understand what is most important?

Via functionele rekenopgaven de optimale voorbereiding op het nieuwe rekenexamen. De methode bestaat uit een uitgebreide digitale leeromgeving en één handzaam boek. Nu kiezen voor deze methode betekent de slimste route naar het mbo-diploma. Daar kun je op rekenen.

From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also applies to the sudden proliferation of mobile devices and applications.

Successful interaction design...