The classic guide to copywriting, now in an entirely updated fourth edition

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products.

This new edition brings Daniel C. Hellinger’s brilliantly succinct and accessible introduction to Latin America up to date for a new generation of educators. In crisp detail, Hellinger gives a panoramic overview of the continent and offers a unique balance of comparative politics theory and interdisciplinary country-specific context, of a thematic organization and in-depth country case studies, of culture and economics, of scholarship and pedagogy.

Insightful historical background in early ...

The fifth edition of The Process of Economic Development offers a thorough and up-to-date treatment of development economics. It has been extensively revised throughout, reflecting the most recent developments in research and incorporating the latest empirical data, as well as key theoretical advances and many new topics. The world has seen vast economic growth in China, economic transformation in India, new challenges in Latin America, rapid economic progress in Southeast Asia, and the deepe...

Dermatology: An Illustrated Colour Text is an ideal resource for today's medical student, hospital resident, specialty registrar in dermatology or internal medicine, specialist nurse or family doctor. It presents the subject as a series of two page 'learning units', each covering important aspects of clinical dermatology. These units use an unsurpassed collection of colour clinical photographs of all major dermatological conditions, concise yet comprehensive text and Key Point boxes to aid qu...

This concise introduction offers an overview of the global rise and spread of nationalism since the late 18th century. Reflecting on key themes and existing scholarship it presents case studies and primary sources to track the emergence of the modern nation, and understand how nationalism has given rise to phenomena such as identity-based conflict, authoritarian politics and populist movements. Debating Nationalism uses an inclusive perspective that goes beyond a Western European focus to exp...

The most widely-used text of the last 25 years in its discipline, Systematic Theology by Wayne Grudem has been thoroughly revised and expanded (all 57 chapters) for the first time, while retaining the features that have made it the standard in its field: clear explanations, an emphasis on each doctrine's scriptural basis, and practical applications to daily life.

Part of the brilliance of Systematic Theology over the years has been its simplicity and ease of use. Each chapter follows the same...

De lesmethode voor Vmbo KGT bestaat uit een les- en een werkboek. Elke paragraaf in het lesboek beslaat steeds twee pagina’s lestekst plus foto’s en bronnen. Daarnaast is op tien dubbele bladzijden verrijkingsstof opgenomen.

Deze methode is geschikt voor het derde en/of vierde leerjaar Vmbo KGT.

In Great Teaching by Design, the authors explore what future and new teachers need to know and should know about teaching in today's classrooms.

The Voice of Clinical ReasonHarrison's Principles of Internal Medicine is the world's most trusted clinical medicine text-and a superb resource for learning the art and science of clinical reasoning. Recognized by healthcare professionals worldwide as the leading authority on applied pathophysiology and clinical medicine, Harrison's Principles of Internal Medicine provides the informational foundation you need for the best patient care possible. This new edition is fully updated with timely n...

Start developing modern day component based web apps using React 16, Redux and TypeScript 3 with this easy to follow guide filled with practical examples. Key FeaturesLearn the latest and core features of React such as components, React Router, and suspenseDive into TypeScript 3 and it`s core components such as interfaces, types aliases, tuples, generics and much more. Build small-to-large scale single page applications with React, Redux, GraphQL and TypeScriptBook DescriptionReact today is o...