Designing Brand Identity Design/Business Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies.

Over 100 b...

Improve your writing skills with THE HODGES HARBRACE HANDBOOK, 19th Edition! Learn how to write effectively, choose the best information, arrange it well, and use the most appropriate language when writing for a particular audience. This grammar-first handbook provides complete coverage of writing essentials to help you develop the skills you need to be a successful college writer, including grammar, style, punctuation, mechanics, writing, and research. This edition has been updated to reflec...

Learning and Memory: A Comprehensive Reference, Second Edition, Four Volume Set is the authoritative resource for scientists and students interested in all facets of learning and memory. This updated edition includes chapters that reflect the state-of-the-art of research in this area. Coverage of sleep and memory has been significantly expanded, while neuromodulators in memory processing, neurogenesis and epigenetics are also covered in greater detail.

New chapters have been included to refle...

Technologies may change, but the need for clear and accurate communication never goes out of style. That is why for more than one hundred years The Chicago Manual of Style has remained the definitive guide for anyone who works with words. In the seven years since the previous edition debuted, we have seen an extraordinary evolution in the way we create and share knowledge.

This seventeenth edition of The Chicago Manual of Style has been prepared with an eye toward how we find, create, and cit...

For some of us, the apostle Paul is intimidating, like a distant and difficult uncle. Maybe not someone you'd like to hang out with at a coffee shop on a rainy day. He'd make a scene, evangelize the barista, and arouse looks across the room.

For a mid-morning latte, we'd prefer Jesus over Paul. But Paul is actually the guy who-from Ephesus to Athens-was the talk of the marketplace, the raconteur of the Parthenon. He knew everyone, founded emerging churches, loved the difficult people, and hel...

Like no other text, this accessible textbook expertly introduces students to how we sense and perceive the world around us. Using clear and detailed explanations and highly effective illustrations the text illuminates the connections between mind, brain, and behaviour in the realm of sensation and perception. Seamlessly integrating classic findings with cutting edge research in psychology, physiology and neuroscience, the new edition explores the questions researchers are seeking to answer to...

Discover the Japanese secret to a long and happy life with the internationally bestselling guide to ikigai - 'a refreshingly simple recipe for happiness' (Stylist Magazine)The people of Japan believe that everyone has an ikigai - a reason to jump out of bed each morning. And according to the residents of the Japanese island of Okinawa - the world's longest-living people - finding it is the key to a longer and more fulfilled life.Inspiring and comforting, this book will give you the life-chang...

The concepts, procedures, data, and analysis techniques needed to design and integrate machine elements into mechanical devices and systems. Thousands of college students have used this book to learn about the principles and practices of mechanical design for over three decades-and many practicing engineers have either continued to use it in their careers, or newly discovered it as an invaluable resource in their work. The emphasis is on applying the technology of various machine elements whi...

Shows senior executives how to ensure that their companies incorporate the necessary processes, organization, and technology to accomplish strategic goals. This book shows how successful CEOs and directors shape, lead, and oversee their organizations to achieve corporate goals. It outlines the future of corporate governance.

The mother-daughter team behind the enormously popular websites StyleLikeU and What s Underneath profile trendsetting artists and creatives of all ages, body types, races, and genders to embrace how self-expression and self-acceptance are the most important means of achieving personal style. Featuring people with original and creative style such as actress Lea DeLaria, who embraces her butch style with whimsy and humor; model and Miley Cyrus muse Melanie Gaydos, who lives with a genetic disor...