Contrived. Disingenuous. Phony.

Inauthentic. Do your customers use any of these words to describe what you sell--or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake.

They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as--if not more than--price, qua...

Subalterns and Raj presents a unique introductory history of India with an account that begins before the period of British rule, and pursues the continuities within that history up to the present day. Its coverage ranges from Mughal India to post-independence Pakistan, Bangladesh and Sri Lanka, with a focus on the ‘ordinary’ people of India and South Asia. Subalterns and Raj examines overlooked issues in Indian social history and highlights controversies between historians.

Taking an ico...

For advanced undergraduate and beginning graduate students in atmospheric, oceanic, and climate science, Atmosphere, Ocean and Climate Dynamics is an introductory textbook on the circulations of the atmosphere and ocean and their interaction, with an emphasis on global scales. It will give students a good grasp of what the atmosphere and oceans look like on the large-scale and why they look that way. The role of the oceans in climate and paleoclimate is also discussed.

The combination of obse...

StrengthsFinder 2.0 features an access code for the new and upgraded version of the StrengthsFinder program, the main selling point of mega-bestseller Now, Discover Your Strengths (over a million copies sold). Do you have the opportunity to do what you do best every day?Chances are, you don’t. All too often, our natural talents go untapped.

From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths. To help people uncover their talents, G...

What is in Creating Lean Dealers?

Creating Lean Dealers is a DIY guide to enable dealers to achieve such a step-change for themselves. It works through, using examples, diagrams and detailed instructions, how to transform performance in service and repair. Then it goes on to describe how the same logic can be applied to all other areas of the dealer business to give a win-win-win for customers, dealer staff and shareholders.

The journey to becoming a Lean dealer begins by getting a real under...

Dans Folioplus classiques, le texte intégral, enrichi d'une lecture d'image, écho pictural de l'oeuvre, est suivi de sa mise en perspective organisée en six points : - Mouvement littéraire : Le surréalisme, une esthétique ou une vision du monde ? - Genre et registre : Une promenade ouverte au merveilleux quotidien - L'écrivain à sa table de travail : Des premiers fragments au dernier remaniement - Groupement de textes : Figures de médiatrices - Chronologie : André Breton et son temp...

Recente ontwikkelingen in de organisatietheorie, de sociale wetenschappen en de filosofie komen hier bij elkaar in een theorie, die een geheel nieuw licht werpt op de praktijk van de organisatieadviseur en de manager. De veelvormigheid van conflict en onderhandeling vraagt om een benadering waarin de meest voor de hand liggende valkuilen en blunders worden voorkomen.

Dit boek is bestemd voor zowel professionele conflicthanteerders als voor degenen die – om welke redenen dan ook – geïnter...