Apply psychology and behavioral science to web, UX, and graphic design Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.

Here are some of the questions this book will ...

How to Teach Writing offers a practical guide to help get your students writing, structured on clear and consise educational theory.

This new series entry delivers an uncomplicated analysis of the nature of writing, particularly in terms of process, product, and genre. Descriptions of a broad range of writing tasks enable teachers to select those that will be most effective in developing students' writing skills.

Compilers: Principles, Techniques and Tools, is known to professors, students, and developers worldwide as the "Dragon Book," . Every chapter has been revised to reflect developments in software engineering, programming languages, and computer architecture that have occurred since 1986, when the last edition published. The authors, recognising that few readers will ever go on to construct a compiler, retain their focus on the broader set of problems faced in software design and software devel...

Longman dictionaries are compiled using the Longman Corpus Network - a huge database of 430 million words of spoken and written English - collected from both British and American English sources. They are easy to use and easy to understand: they are written using a limited vocabulary of just 2000 words - the Longman Defining Vocabulary - ensuring that they all have clear and understandable definitions.

Technical English is a multi level English course which is ideal for students in vocational education or training at work. Its syllabus covers the core language that students need to be successful in all fields of technical and industrial work.

Doctor Faustus exists in two versions, both of which were edited from performances in the time of Marlowe. Both are considered to be authentic, but there are notable differences, both the b text containing additional scenes as well as different wording.

Human Resource Management introduces you to the daily tools and skills you'll need to function as successful managers, in both HR and business in general. Using a practical approach, the text explores the evolution of the field, highlighting the introduction of revolutionary new technologies and social media platforms. With a heavy focus on emerging industry trends and the positive impacts of technology on HR, the 17th Edition prepares you with everything you need to be effective managers and...

For undergraduate courses in International Financial Management, International Business Finance, or International Finance. Real-world examples introduce readers to global financial management strategy Fundamentals of Multinational Finance helps prepare tomorrow's business leaders to comprehend global markets and lead organizations through a constantly changing global environment. Via illuminating case studies and real-world examples, readers are introduced to the fundamental concepts and tool...