A History of World Societies, Twelfth Edition, provides a regional approach to global history that is easily understood and presented in straightforward sections. With a focus on social history, students see how the stories of individuals affected the arc of global history. This book is also enhanced by LearningCurve, our easy-to-use adaptive learning system that will ensure that you come to class prepared.

An engaging, balanced and up to date coverage of international trade.

Available for the first time Macmillan’s new integrated, online learning system Achieve, this new edition of Feenstra and Taylor’s International Macroeconomics provides engaging, balanced coverage and applications of key concepts.

Developed in the classroom by two of the most prominent researchers in the field, it seamlessly blends theory and empirical data with current, real-world global policies, events and evidence. ...

The essential chemistry for health careers and everyday life.

Guinn’s Essentials of General, Organic and Biochemistry uses health and medicine as the framework for learning the fundamentals of chemistry in this student-centered one-semester text. The newly revised 3rd edition focuses on core concepts and necessary math skills, and features a revamped organization to align with traditional course organization and shorter, more condensed chapters.

Easily digestible content and medical appli...

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.

Secondly, their brand equity is responsible for a massive percentage of their firm's market...

Long praised by instructors and students for its accessible regional chapter structure, readability, and sustained attention to social history, the Twelfth Edition of A History of World Societies includes even more features and tools to engage todays students and save instructors time.

Discover the never-before-told story of the ruthless shadow race between Microsoft and Google, as both compete to develop a mass-market AI while juggling existential questions of ethics, human progress and the future of the world as we know it.

"They declined his offer too, not realizing how much the thin-skinned Musk didn’t like it when people said no. Soon enough though, Hassabis got another email. This time, it was from Google."

When ChatGPT was released, the world changed overnight. Eve...

Business Statistics is a student-friendly book written to encourage first year business students to understand (and enjoy!) their first experience of statistics. Each topic is well illustrated, with worked examples, tutorial sheets, supplementary exercises, and computer worksheets in SPSS, Minitab and Excel - all with answers provided.

The perfect companion for both trainees and teacher trainers following courses such as the Cambridge CELTA, and the Trinity Certificate in TESOL, as well as teachers who are unsure of how to present grammar or those who are looking for new ways to present it. Teaching English Grammar aims to combine language information and methodological help in a straightforward, authoritative way and thus help English language teachers prepare and deliver grammar lessons within their syllabus. The book pro...

And what can Richard Gere, a beautiful librarian, a struggling priest and a foul-mouthed and troubled young man teach Bartholomew about finding love and happiness?Whatever it is, Bartholomew is in for a lot more than he bargained for . . .'The Good Luck of Right Now is original, compelling, and uplifting . . . His writing is shot through with wit and humanity' Graeme Simsion, author of The Rosie Project

With Macmillan's superior content delivered by LaunchPad (a first for this title), Fundamentals of Human Neuropsychology continues to keep pace with its dynamic field, just as it has done throughout its nearly four decades of publication. As they have done since the first edition, the authors draw on recent research and their own clinical and lab experience to guide their development of the content, and on their experience in the classroom to help hone the presentation in a way that is both a...