Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of d...

Master organic chemistry with this thorough, to-the-point introduction to the fascinating science of organic chemistry. In every chapter of FUNDAMENTALS OF ORGANIC CHEMISTRY, 7e, you'll find applications that demonstrate how organic chemistry relates to your everyday life, a striking full color art program that helps you visualize chemical processes and reactions, and superior learning tools you can use to study for tests, master key concepts, and succeed in the course.

Global Financial Accounting and Reporting: Principles and Analysis continues to be an invaluable resource for undergraduate, postgraduate and MBA students of introductory financial accounting. Comprehensive and well-illustrated, it covers all the important topics without being too technical and takes a truly international approach. Using extracts from the latest IFRS Standards and real company report data, this book takes a global approach, giving students direct exposure to contemporary repo...

BEC is an internationally recognised business qualification that demonstrates an ability to use English in professional contexts. As a University of Cambridge ESOL examination, international companies use it as a suitable entry requirement by academic institutions and for recruitment. Success with BEC provides complete preparation for the BEC exams, but is also an ideal focus for in-company training courses and for business people and students wishing to improve their English and job prospects.

The course covers the three levels of the exam: BEC Preliminary, BEC Vantage and BEC High...

Business Analysis and Valuation: IFRS edition uses a wide range of contemporary cases to illustrate the use of financial statement data in various valuation tasks.Centred around the IFRS Standards, this text demonstrates how to get the most information out of IFRS based financial statements. The focus is not only on building a solid understanding of the latest theoretical approaches but also placing students in a confident position to apply these.

Now firmly established as one of the leading economics principles texts in the UK and Europe, the sixth edition of Microeconomics has been fully updated. Much revered for its friendly and accessible approach, emphasis on active learning and unrivalled support resources, this edition features brand-new new coverage of the impact of globalization, digitization and the gig economy.This title is available with MindTap, a flexible online learning solution that provides students with all the tools ...

English for Cabin Crew is an essential course for those preparing for a career as a cabin crew member. It is equally suitable for those already working in the industry who need to improve their communication skills when carrying out their pre and in-flight responsibilities. English for Cabin Crew is a comprehensive course designed to:Improve fluency and pronunciationBuild key vocabulary and expressionsDevelop listening skillsIdeal for group teaching, one-to-one or self-study.

English for Cabi...

For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. The eighth edition of Multivariate Data Analysis provides an updated perspective on the analysis of all types of data as well as introducing some new perspectives and techniques that are foundational in today¿s world of analytics.Multivariate Data Analysis serves as the perfect companion for graduate and postgraduate students undertaking statistical analysis f...

Now firmly established as one of the leading economics principles texts in the UK and Europe, the sixth edition of Economics has been fully updated. Much revered for its friendly and accessible approach, emphasis on active learning and unrivalled support resources, this edition features a brand-new chapter on sustainability economics as well as exciting coverage on modern monetary theory, digitization, Industry 4.0 and the costs and benefits of globalization. This title is available with Mind...

Offers an introduction to sociology text that applies and relates key sociological concepts and theories to the forces of globalization-forces shaping virtually every aspect of daily life. This book discusses forces such as social robotics, social relationships in the digital age , mass surveillance and the industrial food system.