The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds: * A structure designed specifically to fit the way the course is taught in Europe. * Fresh European examples which make students feel at home.

* The inclusion of the work of prominent European academics...

David Poole's innovative LINEAR ALGEBRA: A MODERN INTRODUCTION, 4e emphasizes a vectors approach and better prepares students to make the transition from computational to theoretical mathematics. Balancing theory and applications, the book is written in a conversational style and combines a traditional presentation with a focus on student-centered learning. Theoretical, computational, and applied topics are presented in a flexible yet integrated way.

Stressing geometric understanding before c...

"The text of any Shakespeare play is a living negotiable entity: scholarship and theatre practice work together to keep the plays alive and vividly present." – Greg Doran, RSC Artistic Director EmeritusDeveloped in partnership with the Royal Shakespeare Company, this Complete Works of William Shakespeare combines exemplary textual scholarship with beautiful design. Curated by expert editors Sir Jonathan Bate and Professor Eric Rasmussen, the text in this collection is based on the iconic 16...

Under the current multilateral trading system, most business entities have turned their attention away from focusing exclusively on their domestic market to the management of international business transactions on the global market. Around the world, this trend has increased the demand for education and training on the principles of international trade and, more practically, the administration of international business transactions. This book aims to give upper-level undergraduates and gradua...

The study of flight dynamics requires a thorough understanding of the theory of the stability and control of aircraft, an appreciation of flight control systems and a grounding in the theory of automatic control. Flight Dynamics Principles is a student focused text and provides easy access to all three topics in an integrated modern systems context. Written for those coming to the subject for the first time, the book provides a secure foundation from which to move on to more advanced topics s...

The tools and techniques used in Design of Experiments (DoE) have been proven successful in meeting the challenge of continuous improvement in many manufacturing organisations over the last two decades. However research has shown that application of this powerful technique in many companies is limited due to a lack of statistical knowledge required for its effective implementation. Although many books have been written on this subject, they are mainly by statisticians, for statisticians and n...

Known for its superb, step-by-step photo sequences, Colour Atlas of Ophthalmic Plastic Surgery, 4th Edition, by Drs. A. G.

Tyers and J. R. O.

Collin, remains your first choice for gaining essential knowledge in oculoplastic surgery. Ideal for both novices and experienced surgeons, this award-winning title offers comprehensive coverage of ophthalmic plastic surgery including eyelids, brows, and mid-face - all highlighted by unsurpassed photographic sequences and explanatory text that depict ke...

Long known as the go-to resource for superbly illustrated, up-to-date coverage in this complex field, Smith's Recognizable Patterns of Human Malformation, 8th Edition, provides a wealth of information on malformation syndromes of environmental and genetic etiology, recognizable disorders of unknown cause, clinical approaches to specific diagnoses, and normal standards of measurement for the entire spectrum of disorders. This award-winning reference is indispensable for clinicians in pediatric...

Discover the principles and practices behind analytical chemistry as you study its applications in medicine, industry and the sciences with Skoog/West/Holler/Crouch's FUNDAMENTALS OF ANALYTICAL CHEMISTRY, 10th Edition. This award-winning author team presents the latest developments in analytical chemistry today using a reader-friendly yet systematic and thorough approach. Each chapter begins with a compelling story and stunning visuals.

Dynamic photos from renowned chemistry photographer Char...

First published in 2003, Dental Caries: The Disease and Its Clinical Management has become the leading resource on cariology. In this highly anticipated new edition, the editors maintain the same focus on high-level coverage of the disease etiology and process, clinical management best-practice, and wider public health issues connected with dental caries management, including an enhanced focus on the 'caries control concept'. The aim is to link theory with clinical performance, making prevent...