Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever. From one of today's leading experts in content marketing, Content Inc.

is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or servic...

Now in four convenient volumes, Field's Virology remains the most authoritative reference in this fast-changing field, providing definitive coverage of virology, including virus biology as well as replication and medical aspects of specific virus families. This volume of Field's Virology: RNA Viruses, Seventh Edition covers the latest information on RNA viruses, how they cause disease, how they can cause epidemics and pandemics, new therapeutics and vaccine approaches, as provided in new or e...

This textbook covers the entire Business Process Management (BPM) lifecycle, from process identification to process monitoring, covering along the way process modelling, analysis, redesign and automation. Concepts, methods and tools from business management, computer science and industrial engineering are blended into one comprehensive and inter-disciplinary approach. The presentation is illustrated using the BPMN industry standard defined by the Object Management Group and widely endorsed by...

Engineering Mechanics of Composite Materials, 2/e analyzes the behavior and properties of composite materials-rigid, high-strength, lightweight components that can be used in infrastructure, aircraft, automobiles, biomedical products, and a myriad of other goods. This edition features additional exercises and new material based on the author's research and advances in the field.

"This is a must-have work for anybody in information security, digital forensics, or involved with incident handling. As we move away from traditional disk-based analysis into the interconnectivity of the cloud, Sherri and Jonathan have created a framework and roadmap that will act as a seminal work in this developing field." - Dr. Craig S.

Wright (GSE), Asia Pacific Director at Global Institute for Cyber Security + Research. "It's like a symphony meeting an encyclopedia meeting a spy novel."...

The updated new edition of the award-winning introductory textbook on logistics system management

Introduction to Logistics Systems Management provides an in-depth introduction to the methodological aspects of planning, organization, and control of logistics for organizations in the private, public and non-profit sectors. Based on the authors' extensive teaching, research, and industrial consulting experience, this classic textbook is used in universities worldwide to teach students the use o...

The bestselling guide to Toyota's legendary philosophy and production system-updated with important new frameworks for driving innovation and quality in your business. One of the most impactful business guides published in the 21st Century, The Toyota Way played an outsized role in launching the continuous-improvement movement that continues unabated today. Multiple Shingo Award-winning management and operations expert Jeffrey K. Liker provides a deep dive into Toyota's world-changing process...

Boston, mid-17th century: Hester Prynne, dignified and silent, is led through prison doors to her public shaming by her censorious Puritan neighbors. Holding her illegitimate child to her breast and bearing a bright scarlet letter "A" embroidered on her bodice, Hester must now struggle to create a new life for herself and her child in this harsh and unforgiving community. When her missing spouse reappears and takes up residence in town under an assumed identity, the stage is set for an explos...

An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out.

In The...

A comprehensive introduction for undergraduate students, Sensorimotor Control and Learning is a landmark book in the growing multidisciplinary area of human movement science that integrates findings from neuroscience, kinesiology and psychology to present a state-of-the-art account of how humans carry out goal-directed actions.