This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

Since its founding in 1964, the United Republic of Tanzania has used music, dance, and other cultural productions as ways of imagining and legitimizing the new nation. Focusing on the politics surrounding Swahili musical performance, Kelly Askew demonstrates the crucial role of popular culture in Tanzania's colonial and postcolonial history. As Askew shows, the genres of ngoma (traditional dance), dansi (urban jazz), and taarab (sung Swahili poetry) have played prominent parts in official art...

The concepts, procedures, data, and analysis techniques needed to design and integrate machine elements into mechanical devices and systems. Thousands of college students have used this book to learn about the principles and practices of mechanical design for over three decades-and many practicing engineers have either continued to use it in their careers, or newly discovered it as an invaluable resource in their work. The emphasis is on applying the technology of various machine elements whi...

The mother-daughter team behind the enormously popular websites StyleLikeU and What s Underneath profile trendsetting artists and creatives of all ages, body types, races, and genders to embrace how self-expression and self-acceptance are the most important means of achieving personal style. Featuring people with original and creative style such as actress Lea DeLaria, who embraces her butch style with whimsy and humor; model and Miley Cyrus muse Melanie Gaydos, who lives with a genetic disor...

Master the information you need to know for practice and prepare for certification or recertification with a succinct, comprehensive account of the entire spectrum of imaging modalities and their clinical applications. Throughout six outstanding editions, Grainger and Allison's Diagnostic Radiology has stood alone as the single comprehensive reference on general diagnostic radiology. Now in two succinct volumes, the 7th Edition of this landmark text continues to provide complete coverage of a...

Shows senior executives how to ensure that their companies incorporate the necessary processes, organization, and technology to accomplish strategic goals. This book shows how successful CEOs and directors shape, lead, and oversee their organizations to achieve corporate goals. It outlines the future of corporate governance.

Focuses on the three key types of drawing, explanatory sketches, notational sketches and visual narratives that help designers think through and communicate their ideas. Through these three fundamentals, this title provides a course in creating clear graphic layouts and diagrams, including expressive human forms, and thumbnailing a process.

This is a series of innovative courses from leading business English authors. Titles cover core business skills such as Presentations, Negotiations and Meetings as well as newer areas that focus on current trends in business and management. The series is aimed at intermediate and upper-intermediate students (CEF B1/B2).

Across the series we aim to provide learners with the key skills they will need in their daily working life and future careers. These courses can be used as stand-alone short ...

A comprehensive, practical introduction to one of the most important new trends in manufacturing, globally

The electrical power supply is about to change; future generation will increasingly take place in and near local neighborhoods with diminishing reliance on distant power plants. The existing grid is not adapted for this purpose as it is largely a remnant from the 20th century. Can the grid be transformed into an intelligent and flexible grid that is future proof? This revised edition of Electrical Power System Essentials contains not only an accessible, broad and up-to-date overview of altern...