Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategi...

The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure. Lynch guides you through 19 chapters, with updated case studies and pedagogy that support the modern business and management student from start to finish. Continuous contrast between prescriptive and emergent views of strategy highlights key debates within the discipline, whilst an emphasis on the practical t...

Happiness comes from within. Can these 'truths' hold the key to a happier, more fulfilled life?In The Happiness Hypothesis, social psychologist Jonathan Haidt examines ten Great Ideas which have been championed across centuries and civilisations and asks: how can we apply these ideas to our twenty-first century lives?

Completely updated and revised, and synthesizing the recent explosion in animal welfare literature, the sixth edition of this best-selling textbook continues to provide a thorough overview of behaviour and welfare of companion and farm animals, including fish. The introductory section has been completely revised, with all following chapters updated, redesigned and improved to reflect our changing understanding. This edition includes: - New and revised chapters on climate change and sustainabi...

Clear, comprehensive, and trusted, Bryman's Social Research Methods has supported over a quarter of a million students through their research methods course and research project. Spanning theory and practice and covering quantitative, qualitative, and mixed methods, this bestselling text offers unrivalled coverage of the whole research process. The authors have worked closely with lecturers and students in thoroughly updating the sixth edition to reflect the current social science landscape, ...

Molecular Biology of Cancer: Mechanisms, Targets, and Therapeutics offers an accessible, engaging, and optimistic account of cancer biology for undergraduate and graduate students. Using the hallmarks of cancer as a starting point, the book looks at the cellular and molecular mechanisms underpinning the transformation of cells into cancer cells. After discussing the theory, each chapter then demonstrates how this knowledge can be directly applied to the development of new targeted therapies, ...

With shortages, volatile prices and nearly one billion people hungry, the world has a food problem - or thinks it does. Combining frontline investigation with fresh data, this title shows how the way we live now has created a global food crisis - and what we can do to fix it.

The statistical methodology covered includes statistical standard distributions, one- and two-sample tests with continuous data, regression analysis, one-and two-way analysis of variance, regression analysis, analysis of tabular data, and sample size calculations.

Updated for Excel 2002, this text offers Excel power-users, as well as programmers who are unfamiliar with the Excel object model, with an introduction to writing Visual Basic for Applications (VBA) macros and programs for Excel.

This award-winning text invites students to discover social psychology’s relevance to their lives. Authors Thomas Heinzen and Wind Goodfriend capture student interest by weaving stories drawn from their own personal experiences with compelling examples from everyday life, all carefully placed in historical context. Social psychology is presented as an evolving, science-driven conversation; chapters build on core questions central to scientific inquiry, while a methods-in-context approach cu...