How does a single cell develop into myriad different specialised cell types, control the organization of these different cells into tissues and organs, and ultimately form an unimaginably complex living organism such as a human? Furthermore, how is it possible for some adult animals, but not others, to regenerate fully functioning limbs?Principles of Development opens up the fascinating field of developmental biology to those wanting to understand the answers to questions such as these. Cutti...

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success...

American English Phonetics and Pronunciation Practice provides an accessible introduction to basic articulatory phonetics for students of American English. Built around an extensive collection of practice materials, this book teaches the pronunciation of modern standard American English to intermediate and advanced learners worldwide. This book:* provides an up-to-date description of the pronunciation of modern American English;* demonstrates the use of each English phoneme with a selection o...

Written by a team of leading experts working in different SLA specialisms, this fourth edition is a clear and concise introduction to the main theories of second language acquisition (SLA) from multiple perspectives, comprehensively updated to reflect the very latest developments SLA research in recent years. The book covers all the main theoretical perspectives currently active in SLA and sets each chapter within a broader framework. Each chapter examines the claims and scope of each theory ...

Raymond Murphy's English Grammar in Use is the first choice for intermediate (B1-B2) learners and covers all the grammar you will need at this level. This book without answers has clear explanations and practice exercises that have helped millions of people around the world improve their English. It is perfect for teachers to use in the classroom as a supplementary book, for extension work, or for homework activities.

A completely revised and updated edition that teaches the essentials of forensic biology, with increased coverage of molecular biological techniques and new information on wildlife forensics, wound analysis and the potential of microbiomes as forensic indicators

This fully revised and updated introduction to forensic biology carefully guides the reader through the science of biology in legal investigations. Full-colour throughout, including many new images, it offers an accessible overview to...

Developmental Psychology is a market leading textbook with a highly respected author team. This edition combines classic and up-to-date research across the broad span of this dynamic subject area to give a comprehensive introduction and is designed for first and second year undergraduate students. This topical approach provides a sophisticated presentation of the theories that guide research in developmental psychology whilst also retaining a focus on the importance of data.

The internationa...

For courses in Human Physiology. This package includes Pearson Mastering A&P. Move beyond memorization: Prepare students for tomorrow's challengesHuman Physiology: An Integrated Approach is the #1 best-selling 1-semester human physiology text world-wide.

The 8th Edition engages students in developing a deeper understanding of human physiology by guiding them to think critically and equipping them to solve real-world problems. Updates, such as new Try It activities and detailed teaching sugges...

"This book provides a wise and engaging how-to guide that meets the central challenge of policy analysis: combining scientific evidence and social goals to craft practical, real-world solutions." -Thomas S. Dee, Barnett Family Professor of Education, Stanford University

Corruption, crime, economic inequality, religious fundamentalism, financial crises, environmental degradation, population ageing, gender inequality, large-scale migration... This book tackles many of the most pressing problems facing societies today. The authors demonstrate that similar social mechanisms lie behind many of these seemingly disparate problems.

Indeed, many societal problems can be traced back to behaviours that are perfectly rational and often well-intended from an individual p...