The most widely used text in its course area, James W. Kalat's BIOLOGICAL PSYCHOLOGY has appealed to thousands of students before you. Why? Kalat's main goal is to make Biological Psychology understandable to Psychology students, not just to Biology majors and pre meds--and he delivers.

Another goal is to convey the excitement of the search for biological explanations of behavior. Kalat believes that Biological Psychology is "the most interesting topic in the world," and this text convinces m...

Sound Foundations is an ideal introduction to the English phonological system and an invaluable resource both for teachers of full pronunciation courses and for those who sould ismply like to improve the quality of their work on pronunciation. It offers information on pronunciation systems as well as practical activities which can be used in pronunciation classes and in regular language lessons. The discovery approach means both you and your students learn through physically experiencing how ...

We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it to be rather difficult.

For one reason or another, pitching ideas is one of the most undervalued practices in the creative field. From convincing a colleague to opt for a certain methodology to persuading a customer to go for a certain concept. You can have the best ideas...

A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief--and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidiscip...

For courses in introductory statistics.

Classic, yet contemporary; theoretical, yet applied—McClave & Sincich’s Statistics gives you the best of both worlds. This text offers a trusted, comprehensive introduction to statistics that emphasises inference and integrates real data throughout. The authors stress the development of statistical thinking, the assessment of credibility, and value of the inferences made from data. This edition is extensively revised with an eye on clearer, more con...

When the Treaty of Lisbon went into effect in December 2009, the event seemed to mark the beginning of a longer phase of institutional consolidation for the EU. Since 2010, however, the EU has faced multiple crises, which have rocked its foundations and deeply challenged the narrative of 'the end of the history of integration'. The military crisis in eastern Ukraine and the refugee crisis call for a joint approach, but in practice reveal the difficulty of maintaining even the appearance of Eu...

Every year a considerable number of vessels is detained by Port State Control because of deficiency code 10127: Insuffience voyage or passage plan! Hence issues with voyage plans are counted among the top 5 claims. Just to have 'some' voyage plan turns out to be insufficient - the demand is to have a proper plan, compliant to rules. To compose a comprehensive voyage plan, however, a wide range of aspects has to be taken into account. Not only for a young graduate this might become a challenge...

Hands-On Introduction to LaVIEW for Scientists and Engineers provides a learn-by-doing approach to acquiring the computer-based skills used daily in experimental work. The book is not the typical manual-like presentation of LabVIEW. Rather, Hands-On Introduction to LabVIEW guides students through using this powerful laboratory tool to carry out interesting and relevant projects.

Readers, who are assumed to have no prior computer programming orLabVIEW experience, begin writing meaningful progr...

Klein's Organic Chemistry, Global Edition is not merely a compilation of principles, but rather, it is a disciplined method of thought and analysis. Success in organic chemistry requires mastery in two core aspects: fundamental concepts and the skills needed to apply those concepts and solve problems. This book employs a skills-based approach to bridge the gap between theory and practice.

It provides extensive coverage of the principles and helps students become proficient at approaching new ...

Statistics and Chemometrics for Analytical Chemistry 7th edition provides a clear, accessible introduction to main statistical methods used in modern analytical laboratories. It continues to be the ideal companion for students in Chemistry and related fields keen to build their understanding of how to conduct high quality analyses in areas such as the safety of food, water and medicines, environmental monitoring, and chemical manufacturing. With a focus on the underlying statistical ideas, th...