This tenth edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations. The authors teach sales management courses, and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different customer groups, as well as integrating corporate, business, marketing, and sales strategies.

Sales Management includes coverage of the current trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions. Key changes in this edition include:Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices;Revised end-of-chapter cases;Revised ethical dilemma boxes;All new chapter opening vignettes about well-known companies that illustrate key topics from that chapter; andNew or updated comments from sales managers in "Sales Management in the 21st Century" boxes. An online instructor's manual with test questions and PowerPoints is available to adopters...

Fundamentals of Cognitive Science draws on research from psychology, philosophy, artificial intelligence, linguistics, and neuroscience to provide an engaging and student-friendly introduction to this interdisciplinary field. Whilst structured around traditional cognitive psychology, the book also looks at cognitive neuroscience, and magic.

A concise and accessible introduction to key issues in pronunciation for students studying English pronunciation Incorporates a range of pedagogical features such as articulatory explanations and sample sentences as well as a companion website with recordings so students can practice their pronunciation which makes it an ideal textbook for students coming to this topic for the first time. The only book to not follow a pronunciation model and instead focuses on working with the accent of learn...

Provides a broad a bottom-up set of multiple international examples of projects initiated by social practitioners and by artists - and by collaboration between the two - in varied settings and domains. Provides a set of examples, methods, and ideas for including social workers, community workers, social change advocates, art therapists, psychologists, human geographers, and town and urban planners, but also social artists, cultural policy makers, and those interested in using social arts in p...

*Seen as a classic textbook, ideal for students looking for a traditional, non-controversial, grounding in the subject. *Covers both theory and practice behind syntactic analysis, providing students with all the skills and knowledge they need to do their own analysis. Introductory syntax/sentence structure courses are generally compulsory for English Language undergraduates so there is plenty of demand for a basic practical guide such as this one.

*Linked to a eresources site which features e...

A fully updated fourth edition written by a team of specialists. Enabling students to place early modern Europe within a global context and to see how Europe interacted with the broader early modern world through the exchange of ideas and goods. New chapters on Environment and Food and Drink Cultures which provides students and lecturers with a narrative history and new examples in these fields at an introductory level.

The companion website now includes a primary source resource section with...

This book introduces basic pharmacokinetic concepts to beginner learners to help them understand the absorption, distribution, metabolism, and excretion of drugs. After a basic introduction to pharmacokinetics and its related fields, the book clearly introduces readers to quantitative pharmacokinetic relations and the interplay between pharmacokinetic parameters. Emphasizing the application and importance of pharmacokinetic concepts in clinical practice throughout, the book features: - A clea...

This book introduces the reader to the main quantitative concepts, methods, and computational techniques needed for the development, evaluation, and application of tests in the behavioral/social sciences, including educational tests. Two empirical examples are carried throughout to illustrate alternative methods. Other data sets are used for special illustrations.

Self-contained programs for confirmatory and exploratory factor analysis are available on the Web. Intended for students of psycho...

Examines how readers interact with literary works, how they understand and are moved by them. Mick Short considers how meanings and effects are generated in the three major literary genres, carrying out stylistic analysis of poetry, drama and prose fiction in turn. He analyses a wide range of extracts from English literature.

Over the last few decades, banks, insurers, pension funds, investments firms and other financial institutions have become subject to sometimes dramatically new, but always substantially more, legislation. This is especially true for the EU. Moreover, Brexit has already caused profound changes to the dynamics of EU financial regulation, and its effects will likely become ever-more significant in the years to come.

This book serves as a comprehensive introduction to these developments, and, mor...