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Studieboeken (468)
Consumer Behavior and Culture
Consequences for Global Marketing and Advertising
2020 || Paperback || Marieke de Mooij || SAGE
Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include:An insight into the different roles of the internet and the growing influence of social mediaAn exploration of the various psychological and sociologic...
Social Psychology / 2nd edition
Traditional and Critical Perspectives
2024 || Paperback || Paul Dickerson || SAGE
This thoroughly updated second edition of Social Psychology addresses pressing topics such as climate change activism, digital technology, pandemics and AI. With three new chapters on group behaviour, culture and social cognition, this edition engages in even more detail with both classic and contemporary approaches and draws on a wider range of critical perspectives. Through accessible, section-by-section critiques, a vibrant sense of relevance, debate and new possibilities are brought to th...
Collaborative Professionalism
When Teaching Together Means Learning for All
2018 || Paperback || Andrew Hargreaves e.a. || SAGE
This is a book about collaboration by education professionals on a global scale by first establishing the need for it then outlining how that collaboration can be created.
Organizational Ethnography
Studying the Complexity of Everyday Life
2021 || Paperback || Sierk Ybema e.a. || SAGE
Just as newspapers do not, typically, engage with the ordinary experiences of people's daily lives, so organizational studies has also tended largely to ignore the humdrum, everyday experiences of people working in organizations. However, ethnographic approaches provide in-depth and up-close understandings of how the 'everyday-ness' of work is organized and how, in turn, work itself organizes people and the societies they inhabit. Organizational Ethnography brings contributions from leading s...
Anti-Oppressive Social Work Practice / 2nd edition
2024 || Paperback || Prospera Tedam || SAGE
Provides students with the tools and knowledge to address the concepts of diversity, oppression, power and powerless, and empower them to practice in ethically appropriate ways for contemporary social work practice.
Social Media Marketing / 5th edition
2023 || Paperback || Tracy L. Tuten || SAGE
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success.
Promoting Good Progress in Primary Schools
2024 || Paperback || Caroline Whiting || SAGE
What does 'Good progress' in primary schools look like? How do new teachers ensure they are planning for it? How can they evidence it? This text is a focused exploration of, and guide to, the concept of 'progress' for trainee primary school teachers and their mentors. It examines what we mean by 'good progress' in the context of the CCF and other frameworks and accountabilities operating in primary schools today. It outlines different understandings of progress, explores the relationship with...
Strategic Management / 9th edition
2021 || Paperback || Richard Lynch || SAGE || ook als eBook
The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure. Lynch guides you through 19 chapters, with updated case studies and pedagogy that support the modern business and management student from start to finish. Continuous contrast between prescriptive and emergent views of strategy highlights key debates within the discipline, whilst an emphasis on the practical t...
An Introduction to Management Consultancy / 2nd edition
2022 || Paperback || Marc G. Baaij || SAGE
Whether you are preparing for a management consultancy career or only want to acquire widely applicable consultancy skills, you will need a clear and concise introduction to this area. This fully updated second edition text provides you with a practical, step-by-step guide to learn the proven successful methods and techniques of the world's leading management consultancy firms. Detailed descriptions and real-life illustrations enable you to develop consultancy skills for structured problem-so...
Research Design
Why Thinking About Design Matters
2023 || Paperback || Julianne Cheek e.a. || SAGE
"Designing research is about making decisions to transform an idea into a plan that can provide answers to a research problem or question. Thinking about, and then making these decisions results in the research design – the plan that will be followed to conduct the research and answer the question. This text engages in a dialogue with the reader, providing a serious but accessible introduction to research design, for use as a guide when designing your own research or when reading the resear...