This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and succinctly. Research-led yet practice oriented, it examines the latest evidence-based thinking in the...

This engaging guide will equip students who are non-native speakers of English with the tools and confidence to respond effectively and appropriately to written assignments at university.

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategi...

This casebook examines the history, foundations, underlying principles and basic concepts of property law in a systematic and accessible way.

This casebook presents a deep comparative analysis of property law systems in Europe (ie the law of immovables, movables and claims), offering signposts and stepping stones for the reader wishing to explore this fascinating area. The subject matter is explained with careful attention given to its history, foundations, thought-patterns, underlying princi...

This accessible guide to the Gospel and Letters of John introduces readers to key issues arising from historical, literary, and theological approaches to the Johannine literature, also discussing the methodological rationale underlying each of these approaches. After introducing the reader to the development of the narrative structure of the book, the message (theology) is discussed in detail, with the aim of introducing the reader to the interrelatedness of the multiple theological ideas in ...

Thoroughly updated for its third edition with the latest research in the field, this innovative text delivers an apt and comprehensive introduction to the rich and complex world of animal behaviour and cognition. Discover pivotal case studies and experiments that have irrevocably shaped how we view the psychological and social lives of animals and discover such key cognitive topics as memory, communication and sensory perception. Projecting an insightful scope into the cognitive world of anim...

Now going into its seventh edition, Neil Thompson's Anti-Discriminatory Practice has been providing a trusted introduction to the challenges of promoting social justice and equality for a quarter of a century.

SHORTLISTED FOR THE MAN BOOKER PRIZE 2013 SHORTLISTED FOR THE BAILEYS WOMEN'S PRIZE FOR FICTION 2014SHORTLISTED FOR THE NATIONAL BOOK AWARD 2013From Subhash's earliest memories, at every point, his brother was there. In the suburban streets of Calcutta where they wandered before dusk and in the hyacinth-strewn ponds where they played for hours on end, Udayan was always in his older brother's sight. So close in age, they were inseparable in childhood and yet, as the years pass - as U.S tanks r...

Digital technology has not only revolutionized the way designers work, but also the kinds of designs they produce. The development of the computer as a design environment has encouraged a new breed of digital designer; keen to explore the unique creative potential of the computer as an input/output device. Data-driven Graphic Design introduces the creative potential of computational data and how it can be used to inform and create everything from typography, print and moving graphics to inter...

Principles of Yacht Design has established itself as the standard book on the subject for practising designers, naval architecture students, discerning boat owners as well as the boatbuilding industry as a whole. The fifth edition is completely revised and expanded. It examines every aspect of the process of yacht and powerboat design.

The new edition includes new findings from recent research in aero and hydrodynamics, as well as covering the most recent changes to building standards. The au...