Studieboeken (35)
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maandag verzonden
A Basic Guide to International Business Law / Druk 6
2022 || Paperback || H. Wevers LLM || Noordhoff || met inkijkexemplaar || ook als eBook
- An accessible introduction to international business law and European law;
- offers an understanding of potential legal problems in international business;
- comes with a variety of additional study materials available online.
A Basic Guide to International Business Law aims to give students an understanding as well as practical knowledge of legal problems arising in the area of international business, and to equip them with the skills needed to prevent and tackle these problems.
All chapte...
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Global Marketing / 8th Edition
2020 || Paperback || Svend Hollensen || Pearson || ook als eBook
Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...
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dinsdag verzonden
Change by Design / Revised, Updated Edition
How Design Thinking Transforms Organizations and Inspires Innovation
2019 || Hardcover || Tim Brown || HarperCollins || ook als eBook
The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.
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Nudge
The Final Edition
2021 || Paperback || Richard H. Thaler e.a. || Penguin
*Once again a New York Times bestseller! First the original edition, and now the new Final Edition* An essential new edition revised and updated from cover to cover of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein More than 2 million copies sold Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. ...
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Valuation / 7th edition
Measuring and Managing the Value of Companies, University Edition
2020 || Paperback || McKinsey e.a. || Wiley
McKinsey & Company's bestselling guide to teaching corporate valuation - the fully updated seventh edition
Valuation: Measuring and Managing the Value of Companies, University Edition is filled with the expert guidance from McKinsey & Company that students and professors have come to rely on for over nearly three decades. Now in its seventh edition, this acclaimed volume continues to help financial professionals and students around the world gain a deep understanding of valuation and help...
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Designing and Managing a Research Project
A Business Student's Guide
2021 || Paperback || Michael J. Polonsky e.a. || SAGE
From choosing the topic to presenting the results, the fourth edition offers a practical step-by-step guide for business students on how to conduct a successful research project.
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Thinking, Fast and Slow
2013 || Paperback || Daniel Kahneman || Farrar, Straus and Giroux
*Major New York Times Bestseller
*More than 2.6 million copies sold
*One of The New York Times Book Review's ten best books of the year
*Selected by The Wall Street Journal as one of the best nonfiction books of the year
*Presidential Medal of Freedom Recipient
*Daniel Kahneman's work with Amos Tversky is the subject of Michael Lewis's best-selling The Undoing Project: A Friendship That Changed Our Minds
In his mega bestseller, Thinking, Fast and Slow, Daniel Kahn...
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Doing Business in Asia
2020 || Paperback || Gabriele Suder e.a. || SAGE
A focused look into the business and management practices across Asia, from an author team located across three Asian-Pacific countries and experience of leading organisations spanning over more than two decades.
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Operations Management 10th edition + MyOperationsExperience
2022 || Nigel Slack || Pearson
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Selling and Sales Management / 11th Edition
2019 || Paperback || David Jobber e.a. || Pearson || ook als eBook
Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors.
The book continues to place emphasis on global aspects of ...